PCMA launches new Crisis Communications guide

The Professional Convention Management Association (PCMA) has launched a new guide on how to handle communications around a crisis situation.

Based on a 15-point toolkit, the guide aims to help those involved in planning a range of events and focuses on the impact poor communications can have on a crisis – or a stressful situation – emphasising that upholding a brand or company’s reputation plays when things go wrong is a critical part of a hard-working communications plan.

The actions the guide recommends are grouped in three phases; pre-crisis or day to day business strategic planning; during a crisis – who handles it and how; and post crisis – responsibilities, resources and recovery. It stresses the importance of asking ‘what if…?’ across the business, making sure that plans can respond adequately. The guide also addresses the importance of re-building a reputation post-crisis.

The crisis communications guide will be distributed to PCMA’s extensive network of contacts throughout North America, Asia and EMEA.

Introducing the guide, PCMA President and Chief Exectuive Sherrif Karamat stated “we all need to think about ‘Resilience and Reputation’ - the core of what any business needs to have - and how we build these to counter any threat.

“What happens at our events has a lasting effect on our brands. This guide helps prepare event organisers to ensure a positive and long-lasting brand reputation.”

The full guide can be downloaded at pcma.org/crisis. 

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