Ninja Parc looks back on its school holiday program success

Obstacle course franchise business, Ninja Parc has shared its experience of how its child-oriented Ninja Warrior inspired obstacle course performed during the last school holidays, confident that with lockdown restrictions easing across the country it has seen a substantial increase in visits.

With sites in Townsville and the Newcastle suburb of Cooks Hill, the franchise experienced a 79.6% increase in bookings during their school holiday program, compared to the September-October 2019 school holiday period.

With 2020 having had a huge impact on people's ability to be active and participate in group activities, Ninja Parc founder, John Pirlo attributed the success to families wanting to get out to support not only their fitness goals, but their mental wellbeing and resilience skills too.

Pirlo advises “as a result of the COVID-19 pandemic there seems to have been a real mindset shift regarding what activities our communities are valuing. Overall families seem to be looking for more experience and movement-based activities like Ninja Parc.

“There has been a real excitement among our customers regarding getting outside of the home and getting active.”

Explaining how Ninja Parch adapted its business model to encourage more visits, Ninja Parc National Programs Manager, Mitchell Bird noted “we had two main focuses during the site closures.

“One was to continue to communicate with and support our Ninja Parc community as much as possible.

“The other was to assess all areas of our product to see where we could improve. Since reopening we've worked closely with all Ninja Parc sites on delivering better staff training, more variability in our obstacles and improving our kid's classes.

“We've also recently launched the Ninja Parc Athletic group personal training program design specifically for adults and teens.”

Bird also looks back on how Ninja Parc has kept its audience engaged during COVID-19, adding “during the lockdown period, our local teams were very focused on maintaining contact with all of their members as well as their local communities.

“Communication was kept through our members-only Facebook groups, social media posts, via email and even text. We also launched our own online Ninja classes for both kids and adults which were very successful in helping us provide both value and connection to our members.

“It was important to us that the whole family could stay healthy and active during this time.

“Nationally we worked alongside other businesses within the Belgravia Group to help bring (its) Home Fitness Network to not only our communities but the wider community as well.”

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Images courtesy of NinjaParc.