New Zealand tourism operators get expert insight into target markets

The 1,000 plus delegates attending TRENZ in Auckland next week – from 18th to 21st May - will have an opportunity to get valuable insight from international and local experts to help boost their business success.

TRENZ is the $24 billion New Zealand tourism industry’s most important annual international trade event and directly helps grow the industry’s export earnings.

Ann-Marie Johnson, Communications Manager for event manager Tourism Industry Association New Zealand explains “it’s also a chance for delegates to gain new insight and skills to maximise the value they get out of TRENZ.”

The Auckland Airport Breakfast Speaker Series will help TRENZ delegates learn more about the direction of New Zealand tourism, trends and market intelligence.

Charles Spillane, Auckland Airport’s General Manager Corporate Affairs and Acting General Manager Aeronautical Commercial adds “we have gathered a fantastic line-up of speakers for our Breakfast Speaker Series.

“With a focus on high opportunity targets and actions (HOTA), our speakers will deliver valuable insight into how participants can capitalise on opportunities within the New Zealand tourism market to help grow their businesses.

“Graham Hill from leading travel metasearch engine ‘Wego’ and Vaughn Davis from Auckland advertising and social media company ‘The Goat Farm’ are both experts in the social media field and will help delegates understand how they can better utilise social media to benefit their businesses.

“We also have Cameron Bagrie, Chief Economist of ANZ New Zealand, who leads a team whose responsibilities include the forecasting of the New Zealand economy, as well as Trevor Lee and Lilly Choi-Lee from TravConsult, who specialise in helping organisations in the tourism industry to better understand and develop key Asian markets.”

Johnson says TRENZ delegates are also invited to attend the morning media briefings. These include a panel presentation on the international sports events taking place in New Zealand over the next couple of years and how tourism operators can leverage off these.

Another panel will throw light on ‘Kiwitanga’, and how New Zealand’s natural environment and Maori culture give Destination New Zealand an advantage in an intensely competitive international market.

Several of the tourism industry’s leading players, including the chief executives of Tourism New Zealand, Air New Zealand and Auckland Airport, will discuss what their organisations are doing to help achieve the Tourism 2025 aspirational goal of growing annual tourism revenue from the current $24 billion to $41 billion in 2025.

TRENZ 2014 is being held at The Cloud and Shed 10, Queens Wharf, Auckland from 18th to 21st May.

TRENZ brings together about 260 New Zealand tourism operators (exhibitors) with targeted international travel and tourism buyers and media from New Zealand’s key established and emerging tourism markets.

TRENZ is hosted by Auckland Tourism, Events and Economic Development (ATEED) and is supported by Tourism New Zealand, Air New Zealand, Qantas and other industry partners.

Click here for more information on TRENZ.  

21st April 2013 - NEW ZEALAND TOURISM INDUSTRY APPLAUDS GOVERNMENT PARTNERSHIP PLANS