New WeChat program to help the global tourism industry target Chinese visitors

Chinese social media platform WeChat has showcased its CityExperience Mini Program in partnership with Tourism Australia, VisitBritain and Dubai Tourism.

The program, which aims to enhance the overseas tourism experience of WeChat users, offers an interactive platform for the global tourism industry to better connect with Chinese travellers.

With the number of Chinese outbound tourists expected to double in the years from 2016 to 2021, WeChat CityExperience is an effective platform for tourism boards, local attractions and merchants to address the growth and demands of travellers from China, leveraging the WeChat ecosystem.

Digital guide maps for Dubai, London and Sydney available in the WeChat CityExperience Mini Program help Chinese outbound tourists navigate the cities and learn about their culture and history from official sources of information, all from the convenience of a smartphone and the WeChat app. Apart from informative text and maps, tourists can also explore different attractions, shops and restaurants through images and audio guides, making it a truly immersive experience. CityExperience is also useful for itinerary planning, with suggested durations for each attraction, useful information such as addresses, contact numbers and sample itineraries.

Whether they wish to take a stroll at the British Museum, climb the Sydney Harbour Bridge for a breathtaking view, go on adrenaline-packed rides at the latest Dubai Parks and Resorts or simply enjoy a great meal, WeChat CityExperience is the perfect tool for Chinese travellers.

Andrew Hogg, Regional General Manager - North Asia at Tourism Australia, explains "WeChat is the leading social mobile app in China (so) for Tourism Australia, it is great to partner with WeChat in the CityExperience Mini Program, to deliver relevant destination information on demand to high value Chinese FIT travellers."

For more information about CityExperience go to WeChat.com. 

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