Australasian Leisure Management
Jul 22, 2017

New pair to lead New Zealand Football Foundation

Board changes at the New Zealand Football Foundation have seen Jodi Tong step up to the role of Chair and Carolyn Steele named as Deputy Chair.

Tong takes over from departing Chair Mark Stewart and will work closely with Chief Executive Noel Barkley as the Foundation continues in its goal of providing targeted funding to support the growth of football in New Zealand.

Tong and Steele are both existing members of the New Zealand Football Foundation Board.

Announcing the appointments, Barkley stated “from day one, both Jodi and Carolyn impressed me with their passion for taking the Football Foundation to the next level.

“They both bring a different perspective from outside the game and use their many business skills to oversee the Foundation’s development. They are both fully engaged in our activities and offer tremendous support for me.”

Stewart acted as Chair of the New Zealand Football Foundation over two terms, from 2010 to 2011 and again from 2015 to 2017. He will leave a significant legacy after contributing greatly to the Foundation’s governance and with his parting gesture of a hugely generous $500,000 donation, gifted during New Zealand Football’s 125th anniversary celebrations last November.

The donation was matched by Sir Eion Edgar, who was introduced as the Foundation’s new Honorary Patron that evening and likewise gifted $500,000.

Welcoming her new role, Tong stated “stepping into the shoes of Mark Stewart was always going to be a big ask.

“Mark has made a phenomenal contribution, both personally and financially, to the game and the Football Foundation wouldn’t be where it is today without him.”

The new Chair is excited by the opportunity to build on Stewart’s work and believes the Foundation is well placed to continue growing the game.

She adds “our aim is to be an enduring Foundation, so we apply a long lens to our strategic planning.

“We have a goal to grow our capital base to $10 million by 2030, as the faster we grow the more we can distribute to the areas of the game that need it most.”

 Tong says the Foundation also has a goal to raise its awareness among the football and wider community so it is better positioned for bequeaths or gifts. She is looking forward to working alongside former All White Barkley on the Foundation’s strategic goals.

Tong is in her third year on the Football Foundation Board and has previous governance experience to draw upon. Her executive background is in marketing and strategy and she has worked at senior level for a number of large companies in the fast-moving consumer goods and primary industries. She is currently General Manager of Sales and Marketing for Artemis Ltd.

Both Tong and Steele have first-hand experience of elite sport after representing New Zealand in rowing.

The New Zealand Football Foundation is a registered charity, created to raise funds for the development of football in New Zealand. It was set up with $4 million of funds following the All Whites’ participation in the 2010 FIFA World Cup and has former All Whites captain Ryan Nelsen as its Patron. 

Image: Former All Whites captain Ryan Nelsen is Patron of the New Zealand Football Foundation.

13th February 2017 - NEW ZEALAND FOOTBALL LAUNCHES ‘GET IN’ PARTICIPATION INITIATIVE

11th January 2017 - FIFA WORLD CUP EXPANSION ‘GREAT NEWS’ FOR NEW ZEALAND AND OCEANIA

5th December 2016 - NEW ZEALAND PRIME MINISTER JOHN KEY TO STEP DOWN 

23rd November 2016 - NEW ZEALAND FOOTBALL UPSKILLS ITS COACHES 

26th October 2016 - NEW ZEALAND FOOTBALL SET TO MARK 125 YEARS 

13th October 2016 - NEW ZEALANDER SARAI BAREMAN TO HEAD FIFA’S NEW WOMENS FOOTBALL DIVISION

17th August 2016 - NEW ZEALAND FOOTBALL SUBMITS FUTSAL WORLD CUP BID

28th November 2013 - FIFA WORLD CUP PLAYOFF DELIVERS FINANCIAL BOOST TO ALL WHITES

Australasian Leisure Management Magazine
Subscribe to the Magazine Today

Published since 1997 - Australasian Leisure Management Magazine is your go-to resource for sports, recreation, and tourism. Enjoy exclusive insights, expert analysis, and the latest trends.

Mailed to you six times a year, for an annual subscription from just $99.

New Issue
Australasian Leisure Management
Online Newsletter

Get business and operations news for $12 a month - plus headlines emailed twice a week. Covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism, and venues.