New Melbourne Park tennis venue unveiled as the Kia Arena

The new 5,000 seat show court at Melbourne and Olympic Park has been named Kia Arena, with the official signage revealed today.

Announcing the naming rights deal for the new venue, Australian Open Tournament Director, Craig Tiley stated “Kia has been on the Australian Open journey with us for the past 21 years and worked with us side-by-side to grow the event exponentially during that time.

“The naming of Kia Arena today is another example of the strength of our partnership and provides a year-round platform for Kia to showcase the great relationship between Kia and the AO.

“Kia Arena is a spectacular new asset and provides another premium space for our fans to enjoy great tennis in January.”

The multi-year agreement includes:

• Kia Arena signage around the stadium, both externally and internally

• Digital signage on the totems outside the entrance

• 20 flagpoles circling Kia Arena

Artur Martins, Head of Kia's Global Brand and Customer Experience, added “the past two decades have been an incredible journey for Kia at the Australian Open, and we are excited to continue our partnership with the world’s most exciting tennis Grand Slam.

“In line with our brand belief that “movement inspires ideas”, we hope to see many memorable moves unfold at the Kia Arena.”

Completed before Christmas, the venue was referred to as 'Court One' during is construction.

More than 130 Kia vehicles will make up the Australian Open fleet in 2022, including 10 of the brand-new EV6 all-electric cars, as part of Kia’s commitment to sustainability.

The fleet will be officially launched during the traditional Kia handover ceremony the week before the AO begins.

The Australian Open will take place at Melbourne Park from 17th to 30th January 2022.

Image: Interior of the new Kia Arena.