Ahead of NRL Grand Final Suncorp extends naming rights deal for Brisbane’s Suncorp Stadium

With the venue preparing to host the NRL Grand Final this week, Stadiums Queensland and ASM Global have today announced the extension of Suncorp Stadium’s naming rights agreement the financial services company Suncorp.

First agreed in 1994, Brisbane-based Suncorp’s agreement for the 52,500-capacity venue, already one of the most longstanding venue naming rights partnerships in the world, has been extended for 10 years.

Welcoming the extension, Suncorp Stadium General Manager, Alan Graham, stated “both brands are synonymous with quality and the relationship typifies the strong community bond and connection we both share.

“There’s a whole generation who have never known the Stadium by any other name than Suncorp Stadium. Suncorp’s sponsorship has helped ensure the Stadium retains its status as one of the most exciting and entertaining stadiums on the planet.”

Suncorp Group Chief Executive, Steve Johnston added “Suncorp Stadium has been home to sporting battles, epic concerts and it even withstood the 2011 floods. It is part of our Queensland way of life and that’s why we’ve been a proud partner of the stadium for over 25 years.

“At a time when much in our lives has changed, we’ve been so fortunate to have Queensland’s home of sports and entertainment open. It has given fans in person, and watching at home, much-needed excitement and entertainment.

“Our business has a long and proud heritage in Queensland, and we look forward to being part of the state’s exciting future.”

With Sydney unable to host the NRL Grand Final this weekend because of COVID restrictions, Suncorp Stadium will be host the game on Sunday 3rd October, with the entire finals series having been held across Queensland.

The plan for the finals was agreed following discussions between the Australian Rugby League Commission (ARLC) and the Queensland Government after the NSW Government confirmed it would not be able to host matches.

Earlier this month Suncorp agreed to continue its support for Super Netball Australia, recommitting as their Principal Partner for a further five years.

Suncorp Stadium is managed by ASM Global.

Images: (Top, from left) netball champion Laura Geitz, Suncorp Group Chief Executive Steve Johnston, NRL legend Johnathan Thurston and ASM Global Chairman and Chief Executive of ASM Global Harvey Lister AM and the venue's giant screen confirms the naming rights (below).