New guide released to help Queensland businesses become more bike friendly

Being bike friendly presents a number of significant opportunities for businesses, including more customers, while also promoting a healthy lifestyle.

Just as businesses are tapping into new markets by being family or pet friendly, being bike friendly can provide a genuine point of difference and help Queensland businesses attract new and repeat customers.

Queensland businesses looking to become more bike friendly, can now access a practical online guide which offers tips for business owners and operators to become bike friendly and learn why it makes good business sense to do so.

The guide was informed by research with bike riders, businesses, local councils, and bike-riding industry groups across the state.

The research revealed almost 95% of frequent bike riders visit businesses when riding, and more than half of them stop and shop on most or every trip.

Bike riders present a growing market of people who want to stop, shop and spend at businesses of all types from local cafes and supermarkets, through to tourism destinations and professional service appointments.

Three out of four of these riders are even willing to go out of their way to visit a business that provides a welcoming environment and facilities for bike riders.

QLD Transport and Main Roads Minister Mark Bailey advises “whether it's a coffee after a morning cycling or cold drink midway through a daytime ride, the cycling community present a huge opportunity for Queensland businesses.

"Talking with cycling groups, we've found one of the best ways for business owners to tap into this thriving market is to make it more convenient for riders to pull up and park.

"I am pleased to announce the launch of the 'Become a bike-friendly business' guide.

“It's designed to give practical advice to Queensland businesses and help them understand the potential of the bike-riding market.

"It breaks down the essential things riders are looking for, and how business owners can get started on the path to bike-friendly business success.”

The guide is available to download now on the TMR website