Netball Diamonds back new campaign highlighting positive role models

The Australian Netball Diamonds have partnered with Samsung Electronics Australia in a new campaign promoting positive role models.

The ‘Rethink Role Models’ campaign includes a mini-series showcasing how some Australia’s elite netballers overcame adversity to represent their country, celebrating the values of hard work, determination and passion.

Netball Australia Chief Executive Kate Palmer welcomed the new partnership and recognised the potential of the initiative, stating “we are proud to partner with Samsung to support this meaningful campaign, challenging the notion of a role model.

“Our Diamonds demonstrate courage, skill and dogged determination, with the utmost respect for their teammates and opposition alike.”

“With 1.2 million Australians currently playing netball, we hope our Diamonds’ values and personal stories will inspire young Australians.”

It’s time the wider community knew just how bright our Diamonds sparkle.

Holly Adams, Head of Corporate Brand, Samsung Electronics Australia, said Samsung will give positive role models the recognition they deserve.

Adams stated “we know that many aspiring netballers look up to the Diamonds. We want to celebrate these athletes as not only positive role models within sport but within the broader community.”

The ‘Rethink Role Models’ mini-series highlights personal battles of injury, losing a family member, body issues and sacrifice presenting what the Diamonds stand for, as well as the broader qualities they represent.

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