North East China's ice and snow tourism industry maintained sustained development

The ice and snow tourism industry in Heilongjiang, a northeast China-situated province, maintained sustained development in 2017-2022.

The recently released Heilongjiang Ice & Snow Tourism Industry Development Index (2023) - jointly compiled by China Economic Information Service (CEIS) and the Department of Culture and Tourism of Heilongjiang Province, appraised the ice and snow tourism industry of the province from six aspects, including resources, industrial pillars, product competitiveness, brand influence and industrial contribution.

With base points at 100 and the year of 2017 as its base period, the index grew to 185.5 points in 2022, up 9.38% year on year and 85.5% from 2017 and pointed to strengthening ice and snow tourism industry in Heilongjiang from 2017 to 2022.

As sub-indexes of the indicator showed, ice and snow tourism attracted stable investment for Heilongjiang and contributed altogether 150 investment programs involving 46.45 billion yuan of investment in total in 2022, up 65.95% year on year.

The capital city of Harbin drew notably large-sum investment deals in wellness sector, ice and snow-themed entertainment centres, and cultural tourism to help the province better craft the "capital of ice and snow culture" in China.

Yang Mu, deputy president of CEIS, noted that initially launched in 2021, the index objectively reflected the high-quality development trend of ice and snow tourism sector of Heilongjiang and would continue to serve as a sound gauge and decision-making guidance for the province to further transform and upgrade local ice and snow tourism industry.

Image. The releasing ceremony for the China · Heilongjiang Ice & Snow Tourism Industry Development Index (2023).