NAB extends AFLW naming rights and AFL major partnership

The National Australia Bank (NAB) has renewed its sponsorship arrangement with the AFL - with its six-year renewal extending its relationship with the sport to 20 years.

As part of the agreement, NAB will continue as naming rights partner of the AFL Womens competition and the Auskick program as well as continuing as a major partner of AFL Mens.

The bank was the inaugural naming rights sponsor of the women’s competition when it extended its AFL deal in 2017. Since that time, the number of women in the league has skyrocketed, now representing 31% of players.

NAB has been naming rights sponsor of the NAB AFL Women’s competition since its inaugural season in 2017. It has supported an increase in all female participation, with women now representing 31% of players.

The partnership with NAB AFL Auskick has seen NAB support more than 2.8 million children develop their sporting skills, with 250,000 young players participating each year.

Advising that the longstanding sponsorship was about supporting all levels of the game and encouraging gender diversity in sport, NAB Chief Executive, Ross McEwan stated “NAB’s partnership with the AFL is about committing to growing the game at all levels, from Aussie kids playing at their local footy oval right through to the elite level. It is also about supporting gender diversity in sport and each AFLW game brings much-needed awareness that competitive football is a game for all

“Football brings communities together. It has been great this season to see the return of packed stadiums, and our cities and towns thriving with local hospitality businesses filled with supporters.”

AFL Chief Executive, Gillon McLachlan said the partnership extension marked a significant step forward for the AFL, adding “the AFL is thrilled to extend its partnership with NAB and continue to work together to grow the game at all levels.

“NAB’s contribution to our game has been significant and its ongoing support helps strengthen the league’s position to support the next generation of women and kids playing our game from the grassroots to the elite level.”