MyMemberSales upgrade streamlines fitness sales

A social media-style newsfeed allowing sales teams to view, create and respond to messages from sales prospects is among the exciting new features introduced in a major upgrade to Jonas Leisure’s online sales management suite, MyMemberSales.

Since its release in 2017, MyMemberSales has helped health and fitness businesses streamline sales processes, making things easier for sales managers and sales consultants alike.

The update heralds the introduction of new tools, including a Reception Module to help staff connect with their colleagues. A new Team Review module and improvements to reporting will build understanding and transparency between sales teams and managers.

Jonas Leisure Business Manager Ian Wilcock says the introduction of these features comes amid a host of improvements made as a result of feedback from early customers, commenting “the new ability for the sales team to create free format text in the system and receive responses in their timeline is very exciting.

“Thanks to the detailed feedback our initial customers have given us, we have been able to significantly improve the way MyMemberSales works. The plan is to continue to evolve and develop MyMemberSales based on the needs of the industry.”

New features in MyMemberSales 
The new features in MyMemberSales also include functionality for handling walk in leads at reception, tracking staff availability, improved tools for receiving and responding to customer enquiries directly through the interface and customisable customer-facing responses for SMS or email. 

The improvements offer the ability to:

Manage conversations from the MyMemberSales timeline
Track all leads and conversations in one place can save a lot of valuable time and effort. Staff can now receive and send customised email and SMS responses with visibility to track SMS, email and phone conversations within the ‘My Day’ module, which provides a personalised timeline and overview of a staff member’s current sales activities.

Convert walk-ins to members
It’s common for customers to visit a club to enquire about its facilities and see what it has to offer, or pop in to use the facilities on a casual basis. 

Known to industry staff as ‘walk-ins’, these people are members you haven’t met yet. But encounters with walk-ins can be fleeting if you don’t have the time to get to know them properly – after all, they can always go to another club which has the service they expect.

MyMemberSales now includes features that can help you make the most of your walk-in leads – including a kiosk-style application so visitors can easily register before being shown around the gym floor or starting a free trial of the club. Once they are in the system, users can follow up with irresistible membership offers.

Work together with the reception module
Giving receptionists tools to answer queries and support sales staff from the front desk can increase customer satisfaction and staff efficiency.

‘Diary View’ for the reception desk provides an at-a-glance view of which sales staff are free to provide walk-in customers with personalised service, such as a short tour or introduction of your facility. Salespeople can block out their availability if they are on leave or have an appointment, helping staff on the front desk to identify who might be available. Diary View can also be useful to sales managers wanting an overview of their team’s day.

If a lead calls the club after-hours or no salesperson is available, the receptionist can use the new ‘Take a Message’ feature to pass queries to a salesperson. Salespeople can also leave messages for their colleagues regarding shared leads by using the new ‘Unsuccessful Call’ function, which enables them to leave notes about voicemail messages they have left.

Improve understanding with the Team Review module and enhanced reports
The new MyMemberSales team review module can create more interesting sales meetings, with more accurate data on sales efficiency and conversions, illustrated with helpful graphics generated from your sales software. 

The new module tracks ongoing sales efforts and success rates for members of the sales team. Designed for sales managers who want to check how their team is tracking against targets, it can also be used to illustrate overall trends at meetings with the team. 

The latest update also makes it possible to view reports on how enquiries are received, how sales prospects heard about your business, the ratio of walk-in sales to staff-generated leads and other data that can be used to better understand how members are joining a gym or fitness club.

Managing trial memberships and renewals
Trial memberships are a great way to give potential members a taste of what a facility offers, but sometimes trial members need help to get them over the line and join up. Tracking trial memberships within MyMemberSales makes it easy to follow up with trial members.

After a trial finishes, an automated email can now be sent to the trial member, letting them know how they can join. Automatic indicators can also be set, letting salespeople know it’s time to follow up and enquire about the trial membership experience. 

Other new features
The recent update also allows salespeople to add user-defined fields for the leads they manage, giving them the power to decide what information they want to record about their prospects. Full timezone support for global use is among the other new features added.

About MyMemberSales
MyMembersales is a suite of online sales tools developed by Jonas Leisure with the leisure and fitness industry in mind. It is accessed via an online portal in much the same way as a social media account and operated via a desktop computer or mobile device, allowing staff to stay up to date with sales progress and leads wherever they are.

Wilcock says having access to a shared sales tool can help teams work together, offering easy insights for leisure and fitness businesses to improve the way they approach leads.

He adds “MyMemberSales provides staff with tools to sell memberships – and sales managers with a better understanding of what’s happening in their business.”

Click here to contact Gladstone Health & Leisure via their Australasian Leisure Management Supplier Directory entry.

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