Moshtix moves to introduce new ticket resale platform

Ticketing platform Moshtix is to enter the ticketing resale space with the launch of Moshtix Resale.

The first ticketing company in Australia to offer secure resale tools for Splendour in the Grass more than 10 years ago, Moshtix Resale is described by Managing Director Harley Evans as "a solution whereby a fan who can’t attend an event for any reason can put their ticket up for resale and share a secure link provided by Moshtix with a friend or colleague."

"If they buy the ticket, a new ticket is issued, making customer support and communications, such as pre-event notifications, with the new ticket-holder much more seamless."

Introducing the new platform in an interview with The Music Network, Evans added "the other new benefit is that with Moshtix Resale, the fan selling their ticket can list the price to up to 110% of the price they paid - subject to state resale law - and at any price below that.

"This flexibility removes any need for the original buyer to ‘take a bet’ on selling their ticket in the often-unauthorised secondary market."

Created independently of Moshtix owner Ticketmaster’s own fan-to-fan ticket exchange, the creation of Moshtix Resale is based on the company's view that that the best scenario for a fan wanting to buy and sell their ticket is via the primary ticket agent, reducing confusion, building confidence to pre-buy, and making it possible to service and support the fan and ticket throughout its lifecycle.

Explaining the development of Moshtix Resale, Evans (pictured below) added "we built out a new product team before taking on this project and hired a ‘gun’ GM of product, Michael Zarif, who previously worked for Afterpay and other big brands; we wanted to get critical tools like this right first time.

"There’s obviously a level of detail that then goes into scoping complex products like this that touch so many parts of the ticketing ecosystem, from reporting to access control, to the fan being supported by our in-house customer service team, to the legal elements of ticket-ownership."

Explaining why the new platform was developed independently of Ticketmaster, Evans went on to tell The Music Network "Ticketmaster’s tools are brilliant and solve problems across the globe, but they love encouraging niche businesses like Moshtix to be innovative, creative, and, where it makes sense, different.

"The needs of our local GA clients can sometimes be unique, and at the same time, we don’t have a need for products that are engineered for reserved seated events, which is a specialty of Ticketmaster’s.

"Also, we kept it simple for the fan when offering a closed ecosystem, so everything can be controlled from their Moshtix customer account."

Explaining the benefits of a legitimate secondary ticketing space, Evans added "the feedback from our event partners was that they overwhelmingly want to offer the fan a safe, simple, secure solution within the primary ticket ecosystem.

"This is about giving fans absolute confidence to be able to re-sell a ticket, or buy one that’s been put up for sale, knowing that everyone’s money and data is being treated correctly, and the right fan gets into the right event.

"(And) people often forget the significant impact no-shows have on venues and for the artist.

"With an industry standard of 8-10% no-show rate, which rose alarmingly post-COVID to 20+%, the economic model to operate events gets very adversely tipped in the wrong direction.

"Our ambition is to reduce the barriers between the fan and the artist and give fans the tools to legitimately sell their ticket to another real fan, ensuring our venues are full for artists."

Click here to contact Moshtix through their entry in the Australasian Leisure Management Supplier Directory.