Sydney WorldPride and Sydney Gay and Lesbian Mardi Gras 2023 names Moshtix as official ticketing supplier

Moshtix has announced a new agreement with Sydney WorldPride and Sydney Gay and Lesbian Mardi Gras with the deal seeing Moshtix become the official ticketing provider for the first ever WorldPride in the Southern Hemisphere.

The partnership will also see Moshtix work alongside Ticketmaster Australia, utilising their combined world-class technology and extensive global reach to expand awareness and drive international visitors to celebrate in Sydney for 2023.

Sydney WorldPride will incorporate all the beloved Sydney Gay and Lesbian Mardi Gras events, plus a broad festival offering across arts, sport, theatre, concerts, parties, First Nations programming and a human rights conference, the majority of which will be sold via Moshtix.

Moshtix self-service tools will provide both event organisers and fans with a fully digital customer journey. Significant overhauls in marketing and data enablement through Moshtix Open API and Moshtix Insights, will also provide Sydney WorldPride and Sydney Gay and Lesbian Mardi Gras with customised reporting dashboards and easy to use data visualisation.

Harley Evans, Moshtix Managing Director notes “It is an honour to be a part of such a historic event that will be a defining moment for not just the LGBTQIA+ community but also for Sydney as a city on the global stage. The team at Moshtix and Ticketmaster are set to provide world-class ticketing and marketing strategies to reach, engage and excite customers across the globe.”

Gabriel Pinkstone, COO Sydney WorldPride 2023 advised “Sydney WorldPride has over 20 major events, which range from concerts and dance parties to a human rights conference and everything in between. Finding a home for our ticketing required technology that could span green-field sites to theatres and had to come from an organisation with a proven track record of standing with the LGBQTIA+ community. Moshtix and Ticketmaster convinced us that not only could they do the job but would put our community at the centre of the process.”

Moshtix, Ticketmaster, and all associated companies under Live Nation Entertainment, are dedicated to accelerating awareness and support for the LGBTQIA+ community globally via its Pride Nation initiative. By joining forces with Sydney WorldPride, employees celebrated their diversity by participating in the creation of a human Progress Flag on the iconic steps of the Sydney Opera House on Friday 24th June.

The once-in-a-lifetime Sydney WorldPride and Sydney Gay and Lesbian Mardi Gras 2023 will take place between Friday 17th February and Sunday 5th March 2023 on the lands of the Gadigal, Cammeraygal, Bidjigal, Darug, Dharawal people who are the Traditional Custodians of the Sydney Basin. Tickets will go on sale for all events on Friday 15th July. To view the full program, and to sign up for early access via presale visit the official Sydney WorldPride website.