MATTA reveals Disability Sports Australia as charity partner

Global sports marketing agency MATTA has announced that Disability Sports Australia will become its charity partner in Australia.

Working tirelessly to improve the lives of Australians living with disability, using the power of sport, Disability Sport Australia undertakes programs such as its flagship Abilities Unleashed multi-sport ‘come and try’ program. In addition, through other capability building initiatives such as Sports Incubator and Accessibility Champion, Disability Sports Australia connects Australians to local opportunities, enabling people with disability to be more active more often.

MATTA shares DSA’s strong belief in the power of sport changing lives and is set to kick off the new partnership with a website refresh, providing an accessible user experience with a contemporary design, due to launch in Australia in September 2024.

Announcing the partnership with, Disability Sport Australia Chief Executive, Ayden Shaw stated “at Disability Sports Australia, we’re acutely aware of the profound impact that sports can have in transforming lives. Our partnerships are carefully chosen to reflect our core values and to ensure they carry significant weight. It’s with genuine enthusiasm that we embrace our role as the Charity Partner of MATTA.

“Their belief in the life-changing power of sports resonates with our mission. MATTA’s dedication to raising the global profile of disability sports is a reflection of our own goals, forging a partnership that is not only meaningful but visible."

MATTA Disability Sport Lead, Marina Logacheva added "we are absolutely thrilled to partner with Disability Sport Australia. With this partnership we aim to create greater awareness of disability sports, promote accessibility, and expand opportunities for the disability community in Australia.

At MATTA, we passionately believe in the transformative power of sport and its ability to unite, inspire, and empower people. As a wheelchair user and adaptive athlete myself, I have experienced firsthand the profound impact of adaptive sports."

MATTA
MATTA is an award-winning, global independent creative agency for sports, fitness and wellbeing brands. In 2023 it won Agency of the Year at the UK Sport Business Awards and The Football Business Awards, and it finished second in the Agency of the Year category in the Sport Industry Awards 2024.