Marvel Stadium introduces innovative venue sport experience

Melbourne’s Marvel Stadium is to transform into a hub of sport, competition and entertainment with the launch of Stadium Sports, presented by Mountain Goat, running from Wednesday 17th September to Sunday 5th October.

Operating daily (excluding public holidays) and open to participants of all ages, the activation will centre on Stadium Square at Gates 2 and 3, which will house Stadium Smash Pickleball - a dedicated precinct featuring three full-size courts.

With pickleball continuing its rapid rise as one of Australia’s fastest-growing sports, the facility will give players of all levels the chance to take part. Each court includes a scoreboard, while premium paddles and balls are provided as part of the hire fee, catering for everyone from social players to those seeking bragging rights.

Adding to the experience, the Stadium Sports Clubhouse at Stadium Square will provide a social hub, complemented by Marvel Stadium’s premium food and beverage offerings at Friends of Fire and The Wine Room. The Clubhouse will screen the 2025 Toyota AFL Finals Series, making it a central meeting point to enjoy the atmosphere while taking part in the event.

Explaining that Stadium Sports reflects the venue’s ambition to deliver more diverse and engaging experiences beyond match days, Marvel Stadium General Manager, Scott Fitzgerald noted “Marvel Stadium is committed to being a venue that delivers epic moments 365-days a year, and the introduction of Stadium Sports is another example of how we are continuing to provide fans with new experiences to enjoy.

“With flexible formats and world-class food and beverage offerings within the stadium precinct, it’s the perfect September activity.”

Founder of Producey, former AFL player and Stadium Sports ambassador, Dylan Buckle noted “I’m excited to be involved and launch the new Stadium Sports initiative that is set to transform the Marvel Stadium precinct like never before.

“Whether you’re a die-hard sports fan watching the AFL Finals on the big screens, a weekend social player, or even if you just come for the food, music and vibes - there’s truly something for everyone.”

Stadium Sports is the latest initiative adopted by Marvel Stadium to provide experiences to visitors beyond event days, highlighted by the launch of the interactive Stadium Golf in 2023.

Further social sports are set to be announced as part of the campaign.

Image: Dylan Buckle (third from left) launches Stadium Sports.