Luna Park Sydney launches ‘Love is a Roller Coaster’ web series

Luna Park Sydney is revitalising its digital marketing in partnership with Brand New Media, launching a new video content series titled ‘Love is a Roller Coaster’.

The first episode of the new online video series, which launched this week, marks Luna Park Sydney’s first dedicated play into the video content marketing space, following a growing trend of select Australian brands who are embracing the power of video storytelling, and growing audiences through relevant, sharable content.

The series start with the story of ‘Pam’ and a blind date at the harbourside theme park, focusing how being in the right place at the right time can make all the difference in a life.

Luna Park Sydney Marketing Manager, Brendan Biddell explains “the four part series was designed for digital consumption and heavily optimised for mobile audiences.

“Utilising audience insights, which identified the park being used as a dating venue, combined with existing digital trends and social behaviours such as the increased use of online dating apps, and recognising the ‘selfie generation’, resulted in a humorous and relatable video series, which sees Pam (played by Greta Lee-Jackson of Active-wear fame), our heroine, search for love.

“Brand New Media’s expertise in this area ensured the process was seamless, from concept development, to production, through to the digital amplification strategy.

“The initial result was a series which has already gathered over 80,000 video views on social and brand channels within the first 3 days of launch.”

The series is being strategically amplified through a range of paid, earned and owned media environments, with targeting strategically implemented to reach digital-first audiences on social media platforms.

Click here to watch a YouTube video of Pam’s experience.

Further instalments will be promoted via the Luna Park Sydney Facebook and Twitter pages while people can share date stories with the hashtag #loveisarollercoaster

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