Lorna Jane fashion stores launch motivational Facebook application

Lifestyle clothing brand Lorna Jane is launching an empowering Facebook application, You Look Fit, allowing women to tag their friends' photos with pre-selected compliments to share inspiration and motivate them to live their best lives.

The innovative application is the first phase in Lorna Jane's advertising campaign, A Brave New Active World.

Those who participate can win prizes of $2,500 cash and a $2,000 Lorna Jane Wardrobe.

Next month, a moving billboard will be spotted in Australia's major capital cities via a custom-built trailer unit, covered in photos submitted from You Look Fit.

The application and moving billboard will work together to propel the campaign's message of supporting other women and joining together to be the very best version of yourself.

For more information go to https://apps.facebook.com/youlookfit/

6th February 2012 - LORNA JANE FOUNDER NAMED AS FINALIST IN BUSINESS WOMAN AWARDS 2012