Live Nation announces major partnership with National Australia Bank

Live Nation Australia has announced a new multi-year association with the National Australia Bank (NAB), giving NAB Group customers access to benefits including exclusive access to concert ticketing, VIP packages, 'Money Can't Buy' experiences and specialised content.

The partnership positions NAB, including its Wealth Management Division, MLC as an official brand partner of Live Nation Australia and offers NAB nationwide category exclusivity across the financial services sector. MLC is also named as a superannuation partner.

Announcing the partnership Live Nation Australia and New Zealand President and Chief Executive Michael Coppel stated "Live Nation continues to offer brands an innovative sponsorship property to develop a deeper level of customer and staff engagement.

“Being able to tailor our benefits to suit an organisation the size of NAB has validated the scale we can provide.

“We have admired their long-term partnerships with the likes of the AFL and how they have developed over time to include various grass roots programs that have assisted the league to grow and broaden its reach."

NAB acting Chief Marketing Officer Michael Nearhos said the bank was delighted to enter into this new partnership with Live Nation, adding “we look forward to bringing these exciting benefits from the partnership to our customers.

“It will enable us to even further reward and recognize our customers with exclusive ticketing offers and VIP experiences.

“We're continually looking for ways we can show our customers how much we value and appreciate them - live entertainment is the ideal platform for us to do so.”

Live Nation's partnership with NAB is one of a limited number of exclusive brand partnerships Live Nation Australia and New Zealand has entered into and sees NAB join current brand partners Qantas, Europcar, NSW Health, Spark (NZ), American Express, and Hilton Hotels and Resorts.

The NAB partnership was brokered by Sydney-based entertainment partnerships agency, mixitup Australia, a Live Nation Australasia joint-venture company.

mixitup Managing Director Greg Segal stated “Live Nation continues to partner with industry leaders and companies who genuinely wish to reward and thank their customers.

“NAB has a proven track record of expertly leveraging their partnerships, particularly in sport, and this partnership is their first foray into music.

“We look forward to working with NAB on various campaigns to leverage the ever-growing live music space and are excited about what we can create together."

Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.

mixitup is one of Australia's leading  brand entertainment agency, working across Australia, New Zealand and Asia. Established in 2006, mixitup creates and exclusively represents cultural assets, connecting customer centric brands to game changing content and experiences.

For additional information go www.mixitup.com.au

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