Laservision and Swan Hill Pioneer Settlement unveil World-class Laser Light Show

Laservision’s new ‘Heartbeat of the Murray’ laser light show has opened at the Swan Hill Pioneer Settlement – an addition that is expected to increase visitor numbers and provide economic benefits for the local Murray River region.

The 24-minute spectacular, which is forecasted to attract more than 30,000 tourists a year to the Murray region, is one of Laservision’s newest and most technologically advanced creations, utilising the natural landscape to tell the exciting story of the Murray River.

Celebrating its 50th year of operation, the Swan Hill Pioneer Settlement has invested more than $3.8 million in the state-of-the-art multimedia laser light show, augmented reality experience, and freshly renovated venues.

Laservision Director of Business Development John Kehoe explained “nowhere else in Australia are people able to experience anything else like this.

“Our creative and technical teams have been able to leverage the river’s natural landscape into the show, providing an outcome that is not only visually stunning but environmentally friendly.”

Laservision’s visual experience takes the audience on an exciting journey through time, beginning in the Southern Ocean, millions-of-years-ago through to present day. The show seamlessly blends the use of high-definition video projection, lasers, special effects to create a visual feast to audiences and provides a unique sensory experience. Larger than life pseudo-holograms of mega-lizards, Indigenous Dream-time stories, and pioneer history weave together well with a high-definition cinematic soundtrack that pulls visitors, of all ages, to the edge of their seats.

‘Heartbeat of the Murray’ is eco-friendly, using water from the Murray River to power i’s high-powered fountains and water screens, complemented by energy efficient LED lights. The show uses over 20 high-powered water fountains; multiple water screens; intense fire effects; high-definition video projection a large array of LED, motorised and high-intensity lighting; snow, fog and bubble effects, as well as their signature, state-of-the-art laser technology and proprietary fibre-fed media servers to create a stunning 360-degree immersive experience. From the very start to the grand finale, the mega mediums that Laservision has pioneered over 30 years produce the sharpest results achievable in the industry. It brings a realism and full immersion into the story that audiences can’t get anywhere else.

The recent grand opening, attended by local dignitaries, began with a celebratory meet-and-greet at Pioneer Settlement’s new entertainment venue, the Lower Murray Inn, and led to a much-anticipated ribbon cutting ceremony.

Commenting on the Heartbeat of the Murray, Victorian Parliamentary Secretary for Tourism, Major Events and Regional Victoria Danielle Green stated  “I think if there is anything that will get Gen-Z off the couch and their iPads, it’s this show!”

Tony Jenkins, General Manager for Swan Hill Pioneer Settlement, praised Laservision and the success of the opening, commenting “this marks the beginning of a long-term partnership with a world recognised, and award-winning establishment. We’re very pleased with the outcome.”

For more information on ‘The Heartbeat of the Murray’ go to www.swanhill.vic.gov.au

Click here to contact Laservision via their entry in the Australasian Leisure Management Supplier Directory. 

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