Insurer Allianz to continue naming rights deal for new Sydney Football Stadium

The new Cox Architecture-designed Sydney Football Stadium in the NSW capital’s Moore Park will be known as Allianz Stadium, with the global insurance company to continue its partnership with the venue as its inaugural naming rights partner.

With the new $828 million venue now in the final stages of completion, the deal continues Allianz’s  naming rights of the venue which it began in 2012 and continued until it ceased operations and demolition began in 2019.

Explaining that the sponsorship continues the company’s affiliation with the stadium precinct, Allianz Australia Managing Director, Richard Feledy advised “Allianz has been supporting Australians for over 100 years, and 2022 marks the tenth anniversary of our initial commitment to the original Allianz Stadium. We’re very proud to be associated with this world-class venue which will offer an unmatched fan experience in one of the most iconic sporting precincts in the world.

“Allianz Stadium, here in the heart of Sydney, is the latest important addition to the Allianz global family of stadiums. Through our stadium partnerships, we are committed to bringing communities together to enjoy an array of sport, international concerts and important cultural events.”

Venues NSW and Allianz Stadium Chief Executive, Kerrie Mather added “we’re so excited to continue our long-standing relationship with Allianz Australia as the naming rights partner of Sydney’s brand new, world-class venue in Moore Park - Allianz Stadium.

“The former Allianz Stadium site has hosted some of our state’s most famous events from a Socceroos clash with Diego Maradona’s Argentina, sold-out Bon Jovi, Pearl Jam, Taylor Swift, Coldplay and U2 concerts, to historic Wallabies, Matildas, Sydney FC, Roosters, Waratahs, Rugby World 7s, State of Origin and US College Football encounters.

“We can’t wait to welcome crowds to the new Allianz Stadium to help create new life-long sporting, entertainment and cultural memories for the millions of fans expected to visit the new venue each year.”

The new Allianz Stadium, sited in the Sydney Cricket Ground precinct, will continue to be the home ground of the Sydney Roosters, Sydney FC and NSW Waratahs mens and womens teams.

The venue will also expects to host national team fixtures across all codes and attract the biggest national and international performers, artists, acts and events, including the 2023 FIFA Women’s World Cup.

Allianz Stadium has been designed to set a new standard for stadium sustainability. Approximately 87% of construction and demolition waste has been recycled while its lightweight roof structure uses 40% less steel than a typical venue of the same size. Fans can travel sustainably too, with electric vehicle charging points, bicycle parking, light rail and bus stops, and a two-kilometre pathway from Central Station.

Allianz Stadium in Sydney joins Allianz’s family of seven stadiums around the world, with partnerships also in Germany, America, Austria, Italy, Brazil and France.

The venue is on track to open in time for the 2022 NRL Finals series.

Images: Render of the new Sydney Football Stadium now in the final stages of completion (top) and the return of is Allianz Stadium branding (middle). Images courtesy of Venues NSW.