Independent music and events promoter Untitled Group marks 10th anniversary

Australia’s premier independent music and events promoter, Untitled Group, has celebrated its 10th anniversary with a look back at a groundbreaking 2024.

Kicking off the new year, the team is already celebrating major wins from their New Year’s festival run, featuring Beyond the Valley and Wildlands as well as experiencing sell out results across the board with AO Live.

In 2024, Untitled Group achieved historic milestones, including selling over 630,000 tickets across its events and tours - which is up from 500,000 in 2023 setting a new benchmark for the company. The summer’s New Year’s festivals delivered outstanding sales and unforgettable performances, further cementing Untitled Group’s position as the leader in Australia’s festival and live music industry.

Beyond the Valley has continued to prove itself as Australia’s largest camping and music festival, hosting 35,000 attendees over four unforgettable days, making it the festival’s most successful edition yet. Highlights included a New Year’s Eve performance by FISHER, a special reunion set by Sugababes and Natasha Bedingfield’s first-ever Australian performance.

Meanwhile, Wildlands drew over 85,000 attendees across Brisbane, Perth, and Adelaide, further cementing its status as one of Australia’s biggest one-day day festivals which featured artists like Ice Spice, Tinashe, Fisher, Marlon Hoffstadt and RL Grime.

The New Year’s run also featured side shows with artists like Sugababes, Lola Young, Marlon Hoffstadt, Fish56Octagon and Ghetts.

This momentum carried into January 2025, with AO LIVE, the only music festival at a grand slam, selling out all three shows. The festival featured a world-class lineup including Kesha, Armand Van Helden, Kaytranada and Benson Boone.

Untitled Group’s success extended beyond the New Year’s festivals. Dom Dolla’s Australian tour set a new record, with 170,000 tickets sold - the highest ever for an Australian electronic artist. The company also orchestrated an impressive 515 shows throughout 2024, with sold-out tours by Ben Böhmer, I Hate Models, Solomun and Anyma.

Untitled Group also celebrated significant internal growth, expanding its team to 77 staff members. Major new initiatives included the expansion of AO LIVE and the debut of Ability Fest Brisbane, showcasing the company’s commitment to innovation and inclusivity in live entertainment.

Looking ahead, Untitled Group’s next major event will be Pitch Music & Arts, taking place over four days this coming March. They are also promoting the RÜFÜS DU SOL tour this November, as well as upcoming tours from Rudimental, The Kooks, Groove Armada and Mallrat.

Images: Lady Drewniak lights up the crowd on New Year's Eve (top and below) and the AO Finals Fest (middle). Credit: Untitled Group.