Miral partners with Microsoft to transform Yas Island visitor experience

Abu Dhabi-based attractions and real estate company Miral is to partner with Microsoft to undertake an ambitious digital-transformation journey that has the potential to reshape the attractions and entertainment industry.

Aiming to deliver unparalleled guest experiences at Miral’s Yas Island theme parks the partnership will deliver enhanced guest experiences to 10 of millions of annual visitors, setting new benchmarks for innovation in the sector.

Miral is the developer and promoter of Yas Island, which includes theme parks such as Ferrari World Abu Dhabi, Yas Waterworld and the Warner Bros World Abu Dhabi.

Introducing the partnership, Miral Chief Executive Mohamed Abdalla Al Zaabi stated “our vision is to transform Yas Island into a globally recognised wall-less destination, increasing annual footfall to 48 million visitors by 2022, and this digital transformation project is part of delivering on our promise and achieving our vision.

“Creating personalised seamless experiences by harmoniously bridging the gap between physical and digital was our main priority. The goal was to allow visitors to plan their journey before they arrive, tailor their experiences to their desires and continue to revisit their memories as they leave Yas Island.

"We selected Microsoft as our trusted technology partner because we have strong confidence in their solutions as well as their in-depth global experience in similar industries, which will help us achieve the sought results.”

Miral said Microsoft's Azure Identity will form the core of Yas ID - a unique single login solution that will allow Miral to keep connected to guests across digital touch points.

Azure’s Data and Analytics Platform and predictive intelligence tools will combine customer data through real-time dashboards, enabling employees to deliver higher-value customer interactions.

Sayed Hashish, Regional General Manager for Microsoft Gulf added “digital transformation is all about engaging customers, empowering employees, optimising operations and reinventing business models.

“Through the power and security of the Microsoft Cloud, Miral will be able to use Yas ID and predictive intelligence to tailor physical and digital visitor experiences. Employees, through real-time 360 customer views, will be able to personalise content, communication and marketing.”

Miral is the developer and promoter of Yas Island, which includes theme parks such as Ferrari World Abu Dhabi, Yas Waterworld and the Warner Bros World Abu Dhabi.