Impact Wrap announces Evolution Wellness partnership

Impact Wrap, the leader in connected heavy bag fitness has announced a partnership with Evolution Wellness through their boutique fitness brand, FIRE Fit.

The partnership will see all FIRE Fit locations offering the proprietary STRIKE program leverage the Impact Wrap connected heavy bag fitness platform to increase member motivation and retention by providing members the ability to quantify their workouts and track their performance over time.

Evolution Wellness becomes the first Asia-based fitness and wellness group to partner with Impact Wrap and leverage their workout management solution, solidifying their role as the world’s leading provider of heavy bag connected fitness.

The partnership agreement will see Impact Wrap products initially in four FIRE Fit studios offering the STRIKE program; two in Malaysia, and one in Australia and the United Arab Emirates, the latter two being licensed FIRE Fit locations.

The partnership will expand to include 20 studios by the end of this year.

Apart from its STRIKE program, FIRE Fit also offers a number of other Signature programs across different modalities including strength, HIIT and cycling.

Commenting on the partnership, Evolution Wellness Licensing Director, Chris Lee stated “FIRE Fit’s STRIKE program is positioned as ‘fight club meets night club,’ so as you can imagine, it’s all about high energy and high intensity movements for a really good cardio workout featuring various boxing movements, to great music.

“We’ve always prided ourselves on delivering innovative fitness class experiences, and incorporating Impact Wrap’s technology is certainly in line with that. We’re sure that our FIRE fans, who are already incredibly competitive, will enjoy the gamification aspect of Impact Wrap, as well as being able to take their workouts to a whole new level through the available metrics like force and number of strikes.”

Franchise owners and trainers enhance motivation, retention and member lifetime value (LTV) with striking performance metrics and populate member apps with workouts to offer a hybrid, omni-channel solution to mitigate attrition.

Members are more engaged by competing against themselves with quantifiable workout data and the other members via real time leaderboard statistics. 

Welcoming the partnership, Impact Wrap founder and Chief Executive, Dan Fradin stated “FIRE Fit's passion and focus on the member experience is a masterclass.

“To be chosen as their trusted technology partner is truly an honour.”

Apart from its STRIKE program, FIRE Fit also offers a number of other Signature programs across different modalities including strength, HIIT, and cycling.

Evolution Wellness is Asia’s leading health and wellness group with a diverse portfolio of complementary brands spanning a spectrum of fitness offerings from ‘high value low price’ gyms to leading brands Celebrity Fitness and Fitness First, as well as a premium boutique gym brand FIRE Fit, which is now scaling globally.

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Images: Impact Wrap at FIRE Fit (top and below) and Evolution Wellness Licensing Director Chris Lee (middle).