Hong Kong secures Asia Sports Technology Conference during COVID-19 challenges

Hong Kong Tourism Board (HKTB) has announced that Hong Kong has recently been chosen to host the Asia Sports Technology Conference as one of four international MICE events, including the city’s first-ever events of high strategic values, and two repeated events amid the COVID-19 challenges.

These business events are expected to bring in about 10,000 high-yield visitors in total and deliver a significant economic contribution to the city while driving multi-sector development.

Varcis Group Chairman and Founder, Phillip King explained his decision as to why Hong Kong was chosen to host the first Asia Sports Technology Conference in 2021 in the Greater China region “as the gateway to Mainland China and its burgeoning sports market, with a superb infrastructure, strong financial and investment credentials, excellent IP protection and common law, plus an excellent Innovation & Technology Hub with a thriving start-up ecosystem, Hong Kong is the ideal destination for hosting this first-ever sports tech conference in the Greater China region, as it also plays a pivotal role in the Greater Bay Area. We strongly believe we will draw one of the largest number of attendees from the APEC region for a sports tech event hosted in Asia.”

HKTB Chairman, Dr YK Pang (above) advises “We are excited to see Hong Kong winning such strategically important MICE events against competitors around the world. It is encouraging to see major events to be held in our city for the very first time, such as the International Airline Transport Association (IATA) World Cargo Symposium, Asia Sports Technology Conference and the Congress of the Asian Society of Transplantation (CAST) 2023. It demonstrates international event organisers’ confidence in Hong Kong as a strategic, safe and hygienic destination for high-profile business events.

“The HKTB will continue to proactively engage international and Hong Kong organisers to bid for hosting rights of major MICE events and step up efforts in attracting repeated events with a view to maintain Hong Kong’s status as The World’s Meeting Place.”

The HKTB has prepared a series of recovery campaigns for the MICE industry and is closely monitoring the development of the pandemic in various source markets. The campaigns will be launched when the time is right.

The Asia Sports Technology Conference is scheduled to be held in the first quarter of 2021.

Image top: Hong Kong and image above: Dr YK Pang, Chairman of the Hong Kong Tourism Board Credit: Business Wire