HFA report shows fitness industry’s global growth continued in 2024

The Health & Fitness Association's newly released 2025 HFA Global Report shows the fitness industry is experiencing record growth, with record membership levels in key markets, rising revenues and increasing numbers of facilities - driven by consumers prioritising health and a growing alignment between fitness, healthcare and public policy.

The comprehensive annual resource on the state of the global health and fitness industry, features insights from nearly 30 countries and includes a robust increase in partner contributions and survey participation from 2024, reflecting the growing influence and engagement of the global fitness community.

Among countries with comparable year-over-year data, the report finds that fitness industry revenue grew by an average of 8% between 2023 and 2024. The number of fitness facilities was on average up by nearly 4%, while total membership rose by 6%, highlighting the sector’s continued growth and resilience across diverse markets.

Commenting on the report, HFA President and Chief Executive, Liz Clark stated "more people than ever are viewing fitness as essential, not optional

“This year’s report highlights not just where the industry is going, but also how operators, advocates, and consumers are shaping that future together. We’re proud to work alongside so many international partners to tell this story.”

In addition to market performance, the report explores consumer trends, operator growth strategies, and global rankings of commercial fitness brands by revenue and location count. It also spotlights policy developments from countries such as Australia, Brazil and the USA - markets where fitness continues to gain recognition as a vital contributor to public health, tax reform and healthcare integration.

Looking ahead, several macroeconomic tailwinds are expected to support industry growth in 2025, from easing inflation to stronger public investment in physical activity. The HFA global survey results included in the report reflect this optimism: 91% of operators expect revenue to grow, over 83% anticipate improved profitability, and a majority project continued membership gains, reinforcing broad confidence in the sector’s trajectory.

Clark noted "the Global Report is one of the most important resources we provide because it brings together market data, consumer trends, and policy developments from across the world in one place.

“It offers a clear picture of where the industry is going and how stakeholders can help shape its future.”

The 2025 edition guides readers from a global industry overview through detailed regional and country-level analysis. It includes expanded proprietary research from HFA—including studies on Latin American consumers, gym membership price sensitivity, and American attitudes toward the fitness industry - as well as updated operator rankings and a new directory of leading global fitness brands.

Click here to access the 2025 HFA Global Report.