Health and Fitness Association partners with Dubai's MEFIT Summit 2025

The Health & Fitness Association (HFA) has announced a strategic partnership with MEFITPRO for the 23rd edition of the MEFIT Summit, the MENA region’s most influential fitness and wellness event.

Reflecting a growing international interest in the fitness and wellness market in the Arabian Gulf and Middle East and North Africa region, the partnership is seen as a way to strengthen MEFIT Summit’s international reach - fostering cross-border collaboration and professional development - while also expanding HFA's exposure in the fast-growing region.

Since its inception in 2003, the MEFIT Summit has served as a dynamic platform bringing together fitness professionals, thought leaders, brands, and enthusiasts to celebrate and shape the future of fitness and wellness. This year’s edition promises to be the most expansive yet, with over 2,000 participants, 30+ international speakers, and 80+ sessions across three impactful days.

Announcing the partnership, HFA President and Chief Executive, Liz Clark stated "this partnership with MEFITPRO marks a significant step in HFA’s global strategy to support and elevate the fitness industry in high-growth regions. The Middle East is a vital hub of innovation and opportunity, and we are proud to collaborate with MEFITPRO to foster professional development, international collaboration, and long-term industry advancement."

MEFITPRO, the Middle East’s leading fitness solutions company, noted "we’re thrilled to welcome HFA on board as an official partner. Their mission to elevate the global health and fitness industry aligns seamlessly with our vision for the MEFIT Summit. This collaboration will further empower our community and ensure we are not just hosting a summit, but we’re also bringing the global fitness community closer and driving real impact where it matters most."

For this year's 2025 edition, for the first time ever event will introduce the Biohacking & Longevity Summit - a full-day deep dive into the latest breakthroughs in health, performance and living better for longer. Day 1 kicks off with the Business Summit along with the Biohacking and Longevity Summit. Day 2 and Day 3 will feature the region’s premier Fitness & Wellness Summit, attracting decision-makers, gym owners, investors and fitness professionals across the fitness industry.

MEFITPRO Managing Director and MEFIT Summit Chairperson, Rania Boucher added "this partnership with HFA is a major milestone. Together, we aim to create an immersive experience that blends education, innovation, and global best practices. We are excited to see the positive ripple effect this will have on fitness professionals, brands, and wellness seekers from the Middle East and beyond."

Being held just days after FIBO Saudi, the MEFIT Summit continues to build momentum as the Middle East's gateway to the global fitness ecosystem, and this collaboration with HFA ensures even greater opportunities for education, networking and business growth.

The Summit is being held from 9th to 11th October at the Marriott Resort Palm Jumeirah, Dubai.

Click here for more information on the MEFIT Summit in our industry Calendar.

Main image: Delegates at the MEFIT Summit. Credit: Cristina Tourinho.