Gold Coast 2018 Commonwealth Games emblem shaped by community input

The emblem of the Gold Coast 2018 Commonwealth Games emblem has been unveiled this morning (4th April) marking the five year journey until the Games' opening ceremony on 4th April 2018.

Launched at a community ceremony on the Great Lawn at Broadwater Parklands in Southport, the emblem unveiling was the centrepiece of a ceremony which included a live performance by musician and actress, Jessica Mauboy and attended by a wide range of past and present Games athletes including Libby Trickett OAM, Mitchell Watt, Brenton Rickard, Cameron McEvoy, Michael Shelley, Andrew Baildon, Glynnis Nunn-Cearns, Daphne Pirie and Brennon Dowrick.

2010 Delhi Commonwealth Games gold medallists, Sally Pearson and Simon Patmore, along with legendary Games swimmer, Kieren Perkins OAM assisted Queensland Commonwealth Games Minister Jann Stuckey in the emblem unveiling.

Minister Stuckey said the Games emblem captured the essence of the Gold Coast and what the Commonwealth Games was all about, stating "the emblem has been inspired by the Gold Coast's stunning beach side location, its iconic skyline, and the colours are representative of the coast, the hinterland and the celebratory atmosphere which is synonymous with the region.

"Centred upon fluid representations of a gymnast, a hurdler and a swimmer, the emblem reflects the Games' deep heritage and humanity.

"Today's unveiling shows the world the Gold Coast can't wait to share this moment in history."

Gold Coast 2018 Commonwealth Games Organising Corporation (GOLDOC) Chairman Nigel Chamier OAM said the emblem was a result of months of research and development, adding "market research was undertaken to unpack the deeper emotional factors which define the Gold Coast as a place, and those that define the Commonwealth Games specifically.

"Local focus group workshops were held and we then defined the Games core proposition before engaging brand and design company WiteKite to develop the artwork.

"It has been a very exciting and thorough process and GOLDOC believes the emblem is an outstanding reflection of community sentiment and broader perception of the Gold Coast and its role as host city for the Commonwealth Games."

The emblem launch also saw the arrival of the Gold Coast's latest tourist attraction, a four metre tall Gold Coast 2018 Commonwealth Games Countdown Clock.

Shaped as a surfboard and located at the beach end of Cavill Avenue in Surfers Paradise, the Countdown Clock is the first fixed element of the Commonwealth Games visual identity program.

The Gold Coast 2018 Commonwealth Games will welcome more than 6,500 athletes and officials more than 70 competing Commonwealth nations, while thousands of visitors will attend the Games.

For more information go to www.gc2018.com

22nd January 2013 - GOLD COAST 2018 DETAILS COMMONWEALTH GAMES VENUE PLANS