Geotourism presents opportunities for regional Australia

The significance of Geotourism will be highlighted at the national Sustainable Economic Growth for Regional Australia (SEGRA) Conference in Alice Springs next week.

Angus M Robinson, Chair of the recently established Geotourism Forum of peak industry association, Ecotourism Australia Ltd explains “geotourism focuses on an area's geology and landscape as the basis for providing visitor engagement, learning and enjoyment in developing Australia’s National Landscape Program.”

Australia’s National Landscapes, established through a joint venture of Tourism Australia and Parks Australia, represents a significant national long term strategic approach to tourism and conservation, and aims to highlight the value of our remarkable natural and cultural environments as tourism assets, improving the quality of visitor experiences in those regions, and in turn, increasing support for their conservation.

Robinson (pictured below) adds “the further development of the National Landscapes concept offers regional development authorities the opportunity to collaborate with park agencies to enhance the quality of the tourism infrastructure, visitor information, and overall visitation from both domestic and international markets, particularly from the emerging growth market of China.”

The target market for Australia's 16 National Landscapes is the 'experience seeker' market. With its integrative focus on landscapes as a whole, the development of geotourism within each landscape offers the opportunity to align with the core focus and sustainable development of each landscape region, thus fulfilling the expectations of the experience seekers.

The SEGRA Conference is being held from 8th to 10th October.

Click here for more information.

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