Genesis Health + Fitness introduces smaller club model with lower-cost entry point for Franchisees

Genesis Health + Fitness has recently introduced a new 750 square metre club model to its franchise portfolio designed to improve accessibility, reduce entry costs, and drive nationwide growth.

This adaptable club footprint strategy now offers potential franchisees the choice between the existing 1200 square metre format or the new 750 square metre model, which is tailored to suit regional markets, high-rent urban areas, or franchise partners looking for a more manageable financial commitment.

Despite its smaller footprint, the model retains Genesis’s core value proposition in delivering an inclusive, community-driven fitness experience with premium products like Reformer Pilates, Coaching Zone Group Training, as well as Gym Floor, functional training and Cardio zones.

Ian Jensen-Muir, Chief Executive Genesis Health + Fitness advised “we know every community is different and so are our franchisees. This smaller model gives passionate operators a lower-cost entry point while still providing a premium member experience to the community. It’s the next step in expanding our impact and accessibility without compromise.”

Why the 750sqm Model Works:

• Lower cost of entry, starting from $350,000 plus equipment, makes franchising more accessible to passionate fitness entrepreneurs.

• Operationally efficient and suited for diverse markets, which is ideal for regional communities and metro zones with higher rental rates.

• Includes a fully equipped gym floor, studio-quality Reformer Pilates, and Coaching Zone Group Training; bundled under one affordable, all-inclusive Premium Membership.

• Supports scalable membership growth in a smaller footprint, delivering a better return on space and investment.

Genesis Health + Fitness is known for its commitment to building genuine fitness communities. As the demand for accessible wellness solutions grows, Genesis continues to offer trend-driven services for all ages and abilities. The Premium Membership model blends boutique-style experiences with full-service gym access and has become a key value differentiator in a crowded market.

How Premium Products contribute to success in a smaller model:

• Reformer Pilates: Now available in 75% of clubs nationwide, this low-impact, instructor-led experience delivers studio-quality sessions in an inclusive, welcoming setting.

• Coaching Zone: Recently relaunched in January 2025 after a full program review, Coaching Zone now offers three simplified streams: Fitness, Strength, and Condition. Supported by Myzone® heart rate tracking and Evolt 360 body scans for real-time progress feedback, this is a fantastic high intensity offering that can be personalised to the individual.

This smaller-format innovation reinforces Genesis Health + Fitness’ aim to provide real fitness solutions, consistent value, and meaningful support to members and franchise partners alike.

For franchise inquiries or to learn more about Genesis Health + Fitness opportunities