GC2018 organisers share Commonwealth Games benefits with partners

The growing stable of Gold Coast 2018 Commonwealth Games commercial partners have been briefed this week on the Games progress at the inaugural GC2018 sponsorship forum.

Tier One partner Griffith University hosted the event with decision makers from key partners, supporters and suppliers all in attendance.

The forum explained the mutual opportunities available to the GC2018’s 12 partners right up until April 2018.

The event saw Gold Coast 2018 Commonwealth Games Corporation (GOLDOC) Chairman Peter Beattie explain how the Games organisers are working closely with their sponsorship family, stating “sponsors are being briefed on our planning cycle to identify how they can get the most out of their investment as well as where things are at with ticketing other marketing initiatives and our approach to brand rights and brand protection.

“Gaining the ongoing support of the sponsor family, the business community and potential investors is essential to delivering a successful Games.

“Our commercial program is tracking ahead of where both Melbourne 2006 and Glasgow 2014 were at a similar time and there is a lot of confidence in the sponsorship market off the back of Rio. Looking forward, GC2018 is the next big show in town.

Beattie added that the success of the commercial program and the fact that there is significant interest in GC2018 is indicative of the reputation it is developing and the opportunities the event provides for business to align with a strong, international brand.

GOLDOC’s Chief Executive Mark Peters believes that the ability of sponsors to gain maximum leverage from GC2018 is a key priority, adding “while the economy is not as strong as many of us would like, the appeal of being associated with Australia’s biggest event in the next decade is very attractive to many businesses.

“GC2018 provides a positive environment for partners to promote their brand and build employee, customer and community relationships.

“We’re building strong partnerships with the sponsor family to maximise opportunities and exposure for all our partners.”

GC2018 will reach a global cumulative broadcast audience of more than 1.5 billion people, with events to be attended by more than 1.5 million spectators and is expected to generate up to $2 billion worth of economic investment.

GC2018 Sponsorship Family

Official Partners 
Jupiters Gold Coast, Griffith University, TAFE Queensland 

Official Supports 
KPMG, MinterEllison, Seek, Ticketek, Atos, Aggreko 

Official Suppliers 
Centium Software, GPY&R, MediaCom 

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