'Fitness Freedom' the message in new Jetts Australia logo and tagline

24/7 fitness franchise group Jetts Australia has unveiled a new brand logo and tagline - ‘Fitness Freedom’ - emphasising its strongest member benefit, no lock in contracts, as being what consumers need to provide them with flexibility.

Commenting on the ‘Fitness Freedom’ offering Jetts Fitness Managing Director and Chief Executive, Elaine Jobson advised “Fitness Freedom means giving members the freedom to choose to be with us free from a contract locking them in.

“After all, it has been our guiding principle for the past 16 years.

“We believe so strongly in this that we’ve made it our brand promise.”

The logo design itself, created by Sydney brand agency Creative Method, is a simple change for a very deliberate reason. As a well-known brand in the fitness industry it was important to maintain key elements to keep the familiar look their members know and love but with the change boasting a modern and distinctive edge to carry the Jetts brand into the future.

The logo has already started to be used in new club openings and refurbishments, becoming a key inclusion in the brands’ latest training gym design and products that began launching with Jetts Spring Mountain in Queensland last November.

Led by Jobson, Jetts Fitness is an Australian company that has grown to over 200 clubs globally.

It was the first gym to market with 24/7 access, no lock in contracts, low fees and member friendly policies.

It was named as the second Best Place to Work in Australia in 2023, was the Winner of the 10,000 Feet Most Loved Gym in Australia at the 2023 AUSactive awards and was named Best Value Gym by WeMoney 2024.

Images: Jetts' new logo (top) and the old logo 'explodes' (below).