Fitness First Middle East partners with GoXPro
Fitness First Middle East has partnered with GoXPro, an innovative digital platform for personal training and clubs, to enhance coaching and deliver an even more immersive and motivating experience for its members.
Fitness First Middle East continues to lead in coaching innovation by integrating GoXPro’s cutting-edge tools, including retention-focused assessments, personalised multi-week programming, AI-powered nutrition coaching, and gamified digital challenges. This partnership ensures every trainer delivers structured, engaging, and results-driven coaching for a personalised member experience.
Ivana Sargic, Head of Fitness, Fitness First Middle East notes "at Fitness First Middle East, we are committed to staying ahead of industry trends and continually enhancing the training experience for both our members and coaches. Fitness is evolving, and our partnership with GoXPro enables us to provide a smarter, more personalised approach that helps every client train more effectively, stay motivated and achieve real progress.”
Beyond personal training, members will soon immerse themselves in gamified club challenges, transforming traditional competitions into dynamic, interactive experiences. Real-time leaderboards, accessible via the app and in-club TV screens, along with multiple winner categories, create an engaging and competitive atmosphere that drives motivation, participation, and long-term commitment.
Jason Thomas, Co-founder and Chief Executive, GoXPRo adds “Fitness First Middle East is setting a new benchmark for high-impact coaching at scale. At GoXPro, we are proud to support this vision by equipping trainers with advanced coaching tools that empower them to reach their full potential, drive higher client retention, and elevate both coaching effectiveness and business performance.”
This drive for innovation goes hand in hand with expansion, as Fitness First Middle East announces the opening of six new clubs in Dubai and Abu Dhabi, further strengthening its position as a leader in the region.
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