Fitness First Bond Street Sydney club adopts boutique approach to strength training

Fitness First Australia has completed the transformation of its Sydney Bond Street Platinum club by not only updating the club in line with its new branding but also making the club a key location for strength and resistance training in the Sydney CBD.

In line with boutique/micro-gym concepts emerging in key international markets, Fitness First has refreshed the club with new brand elements, including a significantly expanded training area and improved Group Exercise and Cycle Studios.

With a focus on expertise and innovation, the Bond Street Platinum club has a special emphasis on strength with the latest equipment, technology and expertise for weight and combat training, such as Matrix Triple Cell Cages.

A Fitness First statement explains that the new club will “become a landmark for fitness in the Sydney CBD, and our best strength club in Australia, where expertise and community come together.”

While often associated with ‘big box’ gyms, Fitness First seems to be looking to differentiate key clubs in line with the industry movement towards boutique and micro-gyms.

Beginning in Sydney last year with the opening of The Zone at its Sydney King Street gym (with its emphasis on being a club specialising in dynamic movement training), this has continued with the opening of BEAT – a heart rate training club in London’s Charing Cross, and now with the new Fitness First Bond Street.

For more information go to the Fitness First Bond Street Facebook page at www.facebook.com/FitnessFirstBondStPlatinum

22nd January 2014 - FITNESS FIRST AUSTRALIA REVEALS NEW APPROACH TO FITNESS

25th September 2013 - FITNESS FIRST INVESTS S$26 MILLION TO OPEN THREE MORE CLUBS IN SINGAPORE

12th August 2013 - $130 MILLION GLOBAL INVESTMENT TO BOOST FITNESS FIRST BRAND

26th July 2013 - FITNESS FIRST LAUNCHES DYNAMIC MOVEMENT TRAINING CLUB CONCEPT 

1st July 2013 - FITNESS FIRST TARGETS TEEN MARKET 

1st June 2012 - FITNESS FIRST TO SHED 24 AUSTRALIAN CLUBS

10th May 2012 - FORMER INTERCONTINENTAL HOTELS GROUP CHIEF EXECUTIVE TO LEAD FITNESS FIRST 

14th February 2012 - MANAGEMENT CHANGES AT FITNESS FIRST’S UK BASE 

14th September 2011 - MEMBERSHIP, PROFITS FALL AT FITNESS FIRST

16th April 2011 - PETE MANUEL TO HEAD FITNESS FIRST AUSTRALIA  

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.