Festive season holidaymakers deliver $3 billion to Queensland tourism industry

Festive season holidays across Queensland are anticipated to deliver more than $3 billion to tourism operators and the State’s visitor economy.

From 10th December to 9th January, Queensland and interstate holidaymakers generated 15 million visitor nights, up almost 2.5% on the 2021 festive season.

Tourism and Events Queensland data shows Brisbane leads the top five destinations for interstate arrivals, followed by the Gold and Sunshine Coasts, Tropical North Queensland and the Southern Great Barrier Reef.

QLD Tourism Minister Stirling Hinchliffe notes “this initial Christmas school holiday data shows Queensland’s domestic tourism recovery remains strong, on track and nation-leading.

“In more great news for Queensland jobs and tourism operators, this festive season’s more than $3 billion holiday spend will continue to grow ahead of Australia Day.

“By the end of the holidays, it’s predicted the total number of visitors traveling to Queensland’s world-class destinations will be more than 1.5 million.

“As the first Christmas holiday season since the lifting of national Covid restrictions, Queensland continues to benefit from Australians’ love of travel.

“The number of interstate arrivals enjoying Queensland’s great holiday lifestyle jumped by 123% during December alone, delivering a bumper Christmas for most destinations.

Queensland Tourism Industry Council Chief Executive Brett Fraser said across the State demand for Christmas holiday accommodation was up by almost 10%.

Fraser notes “the feedback from Queensland tourism operators this festive season is overwhelmingly positive, and that’s a good sign for ongoing recovery in the year ahead.

“Many operators report a noticeable increase in interstate visitors compared with Christmas 2021 as Australians shake off the pandemic.

“Holiday accommodation occupancy on the Sunshine Coast and the Whitsundays is near capacity at 90% with some providers booked out.

“On the Gold Coast, occupancy rates are at almost 84% and have averaged up to 80% in Tropical North Queensland including Cairns and Port Douglas.

“While Queensland holiday bookings have been solid, there are last minute vacancies in most destinations for an Australia Day long weekend getaway.”

Tourism Research Australia’s latest survey recorded 2.44 million overnight visitor trips in Queensland during October 2022.

The survey logged a 5% increase in regional Queensland overnight visitor trips to 1.47 million when compared with October 2019, before the pandemic.

Overnight visitor spending across Queensland during October was up by almost $1 billion on pre-pandemic data.

In coming weeks, Tourism and Events Queensland will roll out a new suite of compelling Queensland holiday deals and experiences to drive extra domestic visitor demand during February and March.

Image: Whitsundays Hayman Island