Evolution Dome partnership delivers brand activation at mountain bike festival

Evolution Dome, and its New Zealand-based partner, Air Space Structures, worked with energy drink giant Red Bull as part of a brand activation for one of the world’s largest mountain biking festivals, Crankworx Festival in New Zealand earlier this month.  

Crankworx Festival took place at Skyline Rotorua in New Zealand from 1st - 8th March, bringing together the best mountain bike athletes to compete in elite-level competitions in a variety of disciplines.

Red Bull were looking for a solution for its athlete zone area at Crankworx and contacted Air Space Structures, who provided a 15metre x 6metre Airoof structure which was given Red Bull branding, for the duration of the competition.

Air Space Structures Director, Martin Avard advised “It was a great event for us, and to work with a brand such as Red Bull is fantastic. As a client they were very happy with the look of the structure.

“We showed our flexibility as they had originally planned to have one of the walls removed for event access but then had a last-minute change, which involved installing the wall panel after the structure had already been inflated.”

Red Bull NZ Sports Marketing Manager, Oliver Hicks added “we were looking for a solution to help with our Red Bull Athlete lounge activation at Crankworx Rotorua and Air Space Structures fitted the bill perfectly. They took the venue admin and pre-planning out of our hands and when we arrived on-site to pack in, it was all ready and set-up. We would be open to using Air Space Structures again at future events."

To find out more about Evolution Dome visit www.evolutiondome.com

For more information on Air Space Structures, the official suppliers of Evolution Domes in New Zealand go to https://air-space.co.nz/