Enta partners with Hayes Theatre Co.

Enta Australasia has announced that Hayes Theatre Co, located in Sydney’s Potts Point, has become the latest venue to begin using its world leading ticketing, marketing and CRM solution.

Named after Australian musical theatre legend and multiple Helpmann Award winner – Nancye Hayes AM - the Company honours the vast history of Australian Musical Theatre and its practitioners.

With a focus on providing a permanent home for small-scale musical theatre and cabaret, Hayes Theatre Co presents a range of performances, from re-imagined classic musicals, new work from Australia and overseas, cabaret, and children’s productions, and connects with an already established music theatre-loving audience in Sydney. This intimate venue gives audiences the opportunity to enjoy an up-close-and-personal music theatre experience.

The Hayes Theatre Co will use the enta Ticketing and CRM solution to manage their event ticket sales and allow their customers to book seamlessly for upcoming events. The use of enta will provide increased online capability for Memberships, Subscriptions and Packages, remote access for potential hirers and substantial marketing and CRM capabilities for the organisation to grow its audience numbers and promote and enhance the cultural experiences.

A Hayes Theatre Co spokesperson advised “Hayes Theatre Co is delighted to have migrated over to enta.

“We are already experiencing a more streamlined and effective means of selling tickets and reporting to our clients.

“As Hayes Theatre Co continues to grow its database and services we look forward to using the many attributes available in enta.”

In the past 12 months, Enta Australasia has welcomed a significant number of new customers. This migration has been attributed to the outstanding ticketing and CRM software solution and the attentive and proactive support provided by the Enta Support Team.

Commenting on this success, Enta Australasia Managing Director John Godwin stated “this year we have been delighted with the continual increase in new customers and the loyalty of our existing customers with whom many have been partners for a number years.

“Enta is continuing to win new customers with its extensive and intuitive ticketing and CRM solution and we’re thrilled to partner with the team at Hayes Theatre Company to help them continue to promote the arts and culture to the people of Sydney and Australia.”

Click here to contact Enta Australasia via their entry in the Australasian Leisure Management Supplier Directory. 

Main image: The Hayes Theatre Co.'s production of Sweet Charity.

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