Embed launches new technology insights data visualisation dashboard STATS powered by AWS

Embed - a leading cashless solutions provider for the attractions and entertainment industries, is launching the new technology insights data visualisation dashboard, STATS, at the IAAPA Expo Orlando from 15th to 18th November. Developed with and powered by Amazon Web Services (AWS), this solution helps family entertainment centres worldwide transform guest experiences using data.

In its commitment to technology innovation, Embed has been launching industry-firsts for more than 20 years to enable, empower, and ease the business of fun. For example, its Mobile Wallet virtual game card launched in 2019 remains the only non-banking, non-finance, and non-loyalty brand to sit in customers’ Apple Wallet or Google Pay.

Renee Welsh, Embed Chief Executive notes “we are on a continuous pursuit to develop tech solutions that will propel businesses to become the FECs of the future. In line with this goal, we worked with the world’s most comprehensive and adopted cloud provider Amazon Web Services to leverage the power of cloud technology to create a software solution that will transform FECs’ operations, revenue landscape, and consumer journey.

“Research shows that staff who are assigned data analytics work spend 90% of the work week on nitty-gritty data-related tasks – and this does not include the analysis required to gain actual insights that drive business decisions. The STATS dashboard is our commitment to being part of the solution. Developing this highly automated data visualization dashboard with flexible widgets will help eliminate the counterproductive data work that operators struggle with.”

This year, Embed is introducing its Tech of Transformation – a new line of innovative, integrated hardware and software solutions developed with technology industry leaders to transform the FEC industry. The key innovation is STATS, which makes business insights work harder for operators, providing data from venues, including a range of revenue data and a revenue forecasting widget, and that’s just the start, which helps operators identify more successful games and forecast revenue to future-proof their business. This Software as a Service (SaaS) solution is a response to ever-growing challenges that traditional FEC operators face as the industry digitizes. With STATS, operators of all business sizes can best manage their business, improve staffing levels and scheduling, and reduce manpower waste.

The STATS insights platform leverages AWS to build user-friendly, customisable dashboards that visually present data, such as arcade game performance, guest activity, and revenue forecasting to make understanding the deep insights of an operation easy and engaging. This also helps FECs better understand guests’ behaviour and improve the guest experience. Built with AWS’s global cloud infrastructure, this cloud-based solution offers accessibility, security, and low latency.

Welsh shares “a lot of businesses find data analysis daunting. Operators need data collated and analysed instantly to make informed business decisions immediately. STATS was designed specifically to produce customisable, tailor-fit, real-time reports in a snackable, easy-to-access format according to specific business needs – minus the tech intimidation and data overload.”

Andy Welsh, CTO at Embed adds “given that FECs come in single or multiple locations, we worked closely with both small-medium and large FEC customers to understand their needs and deliver the deep visualized data insights operators wanted from their Embed system. We combed through their data, and created sets that will suit the needs of any organization. Out of these efforts, demos, and trials came a dashboard so flexible and versatile that it doesn’t matter what size of FEC is using it – everyone can benefit from STATS to maximize their business.”

Embed’s current data reports solution REPORTS, an analytics platform, allows operators to access 150 different analytics reports that provide insights into information like game popularity, game revenue, and game profit. “STATS is a step towards more in-depth, dynamic visualized data reporting. Our customers who use this rely on STATS REPORTS to address challenges with inventory management, loss prevention, and revenue management,” explains Welsh.

Joel Garcia, ASEAN Head of Technology, Amazon Web Services adds “as the traditional FEC industry model digitizes, venue operators can use cloud technology to extract and analyse insights to arrive at data-driven business decisions, and enhance customer outcomes, while focusing on growing their business. We are excited to work with Embed to help the family entertainment industry go digital with AWS. We look forward to continuing to support Embed on their innovation and growth ambitions.”

Visit booth #1331 of IAAPA Expo Orlando for free demos of these latest releases from the Embed Mavericks, along with the rest of the breakthrough innovations like the KIOSK+, the award-winning Mobile Wallet, the integrated cloud-based software solution TOOLKIT, the smartTOUCH arcade debit game card reader, and a full range of wearables and game cards from Embed’s popular Bling Bar! Participants are also invited to daily Happy Hour sessions from 12 PM to 4 PM.