Emaar Entertainment to launch ekart attraction at Dubai Mall

In the latest example of the growth of ‘retail-tainment’ attractions, Emaar Entertainment is set to launch the United Arab Emirate’s first high-end electric e-karting experience at the Dubai Mall.

EKart Zabeel will be a new indoor retail-tainment experience at the Dubai Mall, joining the Dubai Aquarium and Underwater Zoo, VR Park, Dubai Ice Rink and KidZania.

Other attractions at the Dubai Mall include Hysteria, an extreme fear experience, Dubai Creek Tower, the Dubai Dino, Reel Cinemas, and the Dubai Fountain, a sensory experience.

The EKart Zabeel attraction will be a challenging course featuring the latest generation of electric go-karts for the ultimate e-karting experience.

Emaar Entertainment has released very few details about EKart Zabeel, but promises more will be announced soon.

Also opening at the Dubai Mall is a new ‘Mirror Maze’ attraction. According to WhatsOnDubai, hoarding has already gone up opposite the VR Park.

Meanwhile, Emaar and PandO Marinas are launching Mina Rashid, a Riviera-style coastal destination in Dubai.

The AED 25 billion (US$6.8 billion) project will feature galleries, a theatre and a museum, as well as the Dubai Mall by the Sea - an elite waterfront retail, dining and leisure destination.

As for retail-tainment, Dalma Mall has launched the Zeal Entertainment Centre in Abu Dhabi, with bowling, virtual reality games and FandB.

Meanwhile, Majid Al Futtaim‘s Mall of Oman is on track to open in 2021 with various retai-ltainment offerings. The company is also spending $4 billion on shopping centres in Saudi Arabia.