Australasian Leisure Management
Nov 27, 2023

Dunedin community enjoying free access to reimagined Les Mills gym during November

Reopening after an extensive refurbishment and reimagining, the new Les Mills gym in Dunedin’s Meridian Mall has been offering every resident in the South Island city free membership during November.

The launch offer, which includes free membership with access to Les Mills’ innovative range of fitness classes and state-of-the-art gym floor facility, is seen as a way to offer customers the perfect opportunity to form healthy habits ahead of summer and encourage their future engagement with the club.

Explaining the move, Les Mills New Zealand Chief Executive, Brett Sutton advised “Les Mills is for everyone, and we are so pleased to open our doors with this incredible free membership offer for every single resident.

“It’s incredibly exciting to be moving to our new Dunedin home and alongside our iconic group fitness offerings, we’re introducing two of Les Mills’ most popular boutique-style programmes that were previously unavailable - THE TRIP®, an immersive cycle experience with digitally created worlds - and CEREMONY®, a functional training programme designed for a whole-body workout.”

Les Mills Dunedin has welcomed locals in experiencing its new facilities with dedicated zones for group workouts, cardio machines, free weights, Olympic lifting (including a multi-bay squat rig and lifting platforms), functional training and stretching.

The club’s changing rooms will also have contrast therapy zones, which consist of cold plunge showers and saunas. Contrast therapy is believed to help relieve various injury symptoms by producing rapid changes in the circulatory system by moving between very warm conditions to very cold water.

Les Mills has invested more than $9 million into the new facility and will continue to bring a premium fitness offering to the Dunedin community.

The new gym is described as “a testament to Les Mills’ commitment to offering leading group fitness classes, cutting-edge fitness equipment and technologies and an inviting atmosphere to inspire and motivate individuals.”

Sutton added “Les Mills Dunedin’s move to Meridian Mall signifies not just a change in location, but a shift toward a cutting-edge fitness facility that prioritises well-being and community engagement.”

Images of Les Mills Dunedin courtesy of Les Mills.

Related Articles

New Les Mills program launched at Genesis Ballarat Gym 24/7
Nov 23, 2023
Clive Ormerod to step down from Chief Executive role at Les Mills International
Nov 15, 2023
Les Mills launches new BODYCOMBAT XR offering mixed reality experience
Oct 15, 2023
Les Mills recognised with top international brand award
Oct 9, 2023
Les Mills Asia Pacific collaborates with BODY BIKE to mark indoor cycling milestone
Sep 26, 2023
Les Mills research reveals Gen Z to be huge untapped market for fitness industry
Jul 3, 2023
Les Mills among World Wellness Weekend participating organisations
Jun 19, 2023
Les Mills fitness classes to complement Lucy Rose Clinic treatment program
Mar 9, 2023
Les Mills identifies three key fitness trends set to shape 2023
Jan 13, 2023
Les Mills launches new global brand campaign asking ‘Who Is Les Mills?’
Nov 15, 2022
Canstar Blue research reveals Les Mills as having New Zealand’s most satisfied customers
Jul 7, 2022
Les Mills research compares gym vs digital formats as most effective way to train
Jun 15, 2022
Les Mills launches new profit centre to help grow revenue and member retention
Aug 16, 2021
New Zealand gym operations exceed 85% of pre-Coronavirus lockdown activity levels
Jun 29, 2020
Les Mills New Lynn named New Zealand’s supreme club of the year
Nov 26, 2018
Les Mills' New Zealand gyms win customer satisfaction award
Sep 13, 2017
Les Mills Newmarket club manager appointed to IHRSA Board of Directors
Apr 10, 2017
Les Mills Christchurch again named New Zealand's best fitness club
Nov 23, 2014
Les Mills Lambton Quay gym raises the bar in sustainability
Nov 18, 2014
Australasian Leisure Management Magazine
Subscribe to the Magazine Today

Published since 1997 - Australasian Leisure Management Magazine is your go-to resource for sports, recreation, and tourism. Enjoy exclusive insights, expert analysis, and the latest trends.

Mailed to you six times a year, for an annual subscription from just $99.

New Issue
Australasian Leisure Management
Online Newsletter

Get business and operations news for $12 a month - plus headlines emailed twice a week. Covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism, and venues.