Diversified Communications appoints The Ticket Group for its major events
The Ticket Group has announced a national partnership with leading exhibitions presenter, Diversified Communications. The relationship brings Diversified's largest national exhibitions under the one ticketing provider for the first time, including the Good Food and Wine Show, Australian Health and Fitness Expo and Grand Designs Live.
Harley Evans, Owner and Managing Director of The Ticket Group, which also operates the Moshtix brand, said of the partnership "we are very excited to expand on our current working relationship with Diversified Communications. Their business values closely align with ours and joining the two passionate and dedicated teams will produce some amazing results for the exhibitions. The team couldn't be more excited."
Diversified Communications selected The Ticket Group as their national ticketing partner based on the Ticket Groups ability to combine a white labeled consumer experience with reporting and tracking capabilities to accommodate each of the exhibition brands, along with their experience and credibility in delivering large events.
Diversified Communications Commercial Marketing Manager Bridget Lorimer added "we've been wanting to consolidate our ticketing operations for some time now and after much market analysis, it was clear that The Ticket Group offering is quite unique and the right choice for our business.
"With their white label solution, we are able to maintain the brand integrity of each exhibition, and their technology offers an exceptional customer experience.
"It also allows us to build and protect our own customer database. The Ticket Group team really listened to our needs as a business, and we've already seen evidence that our teams will work very well together."
The Ticket Group, which successfully delivered major events such as the F1 Australian Grand Prix while being owned by News Ltd, is also the exclusive ticketing provider for Australia's largest ticketed event, the Sydney Royal Easter Show.
The Ticket Group was established in July 2013 and provides branded ticketing and marketing solutions for event organisers across Australia.
Related Articles
Published since 1997 - Australasian Leisure Management Magazine is your go-to resource for sports, recreation, and tourism. Enjoy exclusive insights, expert analysis, and the latest trends.
Mailed to you six times a year, for an annual subscription from just $99.
Get business and operations news for $12 a month - plus headlines emailed twice a week. Covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism, and venues.