Dettol and Woolworths back Cricket Australia in raising funds for community participation

Leading brands Woolworths and Dettol have partnered with Cricket Australia to raise funds for community cricket via the Woolworths Community Fund (WWCF).

Throughout January 2023, 20 cents from the sale of each Dettol product sold at Woolworths supermarkets will be contributed to the Fund, up to a maximum amount of $150,000.

Woolworths will also match Dettol’s contribution, making a maximum total contribution to the Woolworths Community Fund of $300,000.

Through the Woolworths Community Fund, over 16,000 cricketers across 500 programs have had the opportunity to access cricket in their community to date.

A donation of $300,000 will enable Cricket Australia to grow the program even further and provide cricket opportunities for participants who may not have access.

Announcing the partnership, Woolworths Head of Community and Sponsorships, Sarah De La Mare stated “this is the perfect partnership to help support cricketers from all walks of life as they start or continue their journey with the game.

“Not only does the WWCF focus on introducing kids to cricket who otherwise may not have the opportunity, it also promotes a healthy lifestyle and the benefits of fresh, healthy food - a strong focus for Woolworths as Australia’s Fresh Food People.”

Holly McCarthy, ANZ’s Marketing Director for Dettol owner Reckitt Health, added “we’re incredibly proud to be helping kids find cricket through the Woolworths Community Fund. Dettol’s commitment to community cricket also encourages clubs to employ and educate players about hygiene protocols and products, offering trusted germ protection to players.

“Dettol plays an important role in helping to stop the spread of germs, so players, spectators and families can feel assured and more confident as they play community sport.”

Cricket Australia’s Executive General Manager, Community Cricket and Capability, James Allsopp noted “the WWCF is an outstanding joint initiative between Dettol, Woolworths and Cricket Australia which enables a free cricket program for kids who may not have had the chance to play our great game.

“Dozens of programs in remote and multicultural areas have benefitted enormously from the WWCF, with thousands of kids participating from culturally and linguistically diverse communities, Indigenous communities and of all abilities enjoying the program’s healthy lifestyle benefits.”

Woolworths has long time commitment to community cricket through a range of programs including the WWCF, Woolworths Cricket Blast, and Woolworths Pick Fresh Play Fresh Round, all with the aim of encouraging the community to stay connected, fit and healthy.

Image credit: Cricket Australia.