Destination NSW partners with National Parks and Wildlife Service in new tourism campaign

For the first time, a joint National Parks and Wildlife Service (NPWS) and Destination NSW tourism campaign has been launched, encouraging Australians to ‘find your path’ in the State’s magnificent natural landscapes.

The campaign launched on 4th November and is anticipated to reach millions of people across television, digital media, billboards and outdoor media in Victoria, Queensland, the ACT, Sydney and regional NSW.

NSW Minister for Environment James Griffin said the advertising campaign showcases the diversity of NSW national parks noting “from the crystal clear waters of Tomaree National Park, to other-worldly rock formations in the Warrumbungles, Australia’s best snow at Kosciuszko, and ancient cultural landscapes of Mungo and Mutawintji, we are so lucky to have an incredibly diverse range of landscapes right here in our backyard.

“With more than 890 diverse national parks are reserves, we know that NSW is the national parks capital of Australia, but research suggests that our national parks aren’t quite as well known as parks in other states.

“If you don’t know, you won’t go, so in collaboration with Destination NSW, NPWS has created a campaign to showcase our magnificent national parks to Australia and the world – from our icons to our hidden treasures.

“Our aim is for visitors to fall in love with our spectacular regions, arriving at our national parks as tourists and leaving as conservationists.

“Our national parks aren’t just brimming with natural wonders, they also support 74,000 jobs and contribute $18 billion in visitor expenditure to our economy annually, with 75% of the economic benefits delivered in rural and regional NSW.”

NSW Minister for Tourism Ben Franklin said the first major National Parks and Wildlife Service and Destination NSW campaign aligns with the NSW Government’s ‘Feel New’ brand.

“Our ‘Feel New’ material creates an emotional connection to our State unlike any previous campaign.

“Visitors to our national parks can bask on sunlit coastlines, walk among World Heritage-listed rainforests, make snow angels atop Australia’s highest mountain, and connect with Country on stunning desert landscapes.

“Tourism is the lifeblood of many regional and rural communities, and our national parks are perfectly positioned to support regional economic recovery and assist communities that have endured drought, bushfires, flooding and a pandemic.”

NSW has 890 spectacular parks and reserves, including the second oldest national park in the world Royal National Park, in Sydney.

Earlier this year, Lonely Planet reported that one of the prevailing trends in travel is the continued surge of interest in hiking.

The NSW Government is determined to make it even better, with 755 kilometres of new and upgraded walking and mountain-biking tracks, 61 new or improved picnic and visitor areas, and 36 campground upgrades.

To make sure the experience in NSW national parks is as spectacular as the parks themselves, the NSW Government is delivering the largest investment in national parks history, with $450 million dollars for more than 200 visitor infrastructure projects across the State by 2024.

Learn more at National Parks & Wildlife on the visitnsw.com website.