Penrith City Council partners with Destination NSW to launch new visitor campaign

Penrith City Council has collaborated with Destination NSW to launch a new consumer marketing campaign aimed at attracting visitors back to Penrith.

The highly targeted campaign is designed to raise awareness about Penrith’s unique visitor experiences to boost the local economy, encourage longer stays and drive day trippers across the Penrith region.

The collaborative campaign invites people to ‘Feel New in Penrith’, by showcasing two action packed full day itineraries and encouraging people to consider Penrith for a day trip or weekend away. It also educates consumers on the impressive experiences Penrith offers. 

Penrith Mayor Tricia Hitchen notes “Penrith has so many unique experiences and activities, from kayaking on the Nepean River and hand feeding lions, tigers, meerkats and baboons, to indoor skydiving and more. This campaign showcases some of the best we have to offer and there’s something for everyone to enjoy.”

Council is currently developing a draft Visitor Economy Strategy and Action Plan (VES) for the Penrith Local Government Area that will draw on Council’s strengths as a destination as well as considering the setbacks and challenges COVID-19 has had on Penrith’s visitor economy. 

Mayor Hitchen added “we are excited to showcase the beautiful landscape, and amazing attractions our City has to offer through this campaign and invite everyone to Feel New in Penrith.

“There are big opportunities ahead for our City, including the Western Sydney Airport opening in 2026.  Council is committed to investing in our visitor economy and identifies that tourism plays a key role in that space. We continue to work on connecting to opportunities, like our partnership with DNSW, that strengthen Penrith’s position as a destination.” 

NSW Minister for Tourism, Minister for Aboriginal Affairs, Minister for the Arts, and Minister for Regional Youth, Benjamin Franklin, said the funding would help bring life to Penrith City Council’s campaign to enhance awareness of the city’s attractions and drive visitation.

“Promoting areas like Penrith City through striking new marketing campaigns plays a key role in the NSW Government’s roadmap for rebooting the state’s visitor economy,” Minister Franklin said.

“Promoting destinations, products and experiences like those found in Penrith through our Feel New brand is key to driving long-term economic growth and achieving the NSW Government’s vision for making NSW the premier visitor economy of the Asia Pacific.”

The ‘Feel New in Penrith’ campaign featuring itineraries for thrill seekers and active families launched on 30th August and will run across a mix of digital platforms. 

More information at visitpenrith.com.au/feelnew

Images from top: Indoor skydiving at Penrith iFly; hand feeding lions at Zambi wildlife retreat;  kayaking on the Nepean River