Design award secured for Sydney Symphony Orchestra Digital Experience

Human experience company, Wongdoody (APAC) has been named the winner of Best Design APAC category in Fast Company’s 2022 Innovation by Design Awards in NYC for Sydney Symphony Orchestra Digital Experience.

Wongdoody’s design for the Sydney Symphony Orchestra Digital Experience used insights from extensive audience research to develop the user experience and to design and implement the full digital platform, repositioning the orchestra for a digital-first audience and casting classical music in a fresh and 21st century light.

James Noble, Chief Experience Officer, Wongdoody (APAC) enthused “it’s fantastic that Wongdoody’s design has been recognised internationally. Both the orchestra’s musicians and its most passionate fans understand the unmatched emotional impact of classical music when it’s experienced up-close - a feeling that many young and culturally engaged people have yet to encounter for themselves.

“This insight led us to a fresh creative territory - ‘Feel more’ – which underscores the idea that classical music, played by world-class musicians, has the power to move us all. We created a new identity that embodies the ‘Feel more’ idea by making the brand’s ideas move and vibrate.

“By bringing a contemporary informality to the company, we conveyed the orchestra’s music, its composers, and its musicians in a much more intriguing and emotionally evocative way and engaged new and old audiences in a design that reflects our rapidly changing times.”

The Innovation by Design Awards honour the designers and businesses solving the most crucial problems of today and anticipating the pressing issues of tomorrow. The competition features a range of blue-chip companies, emerging startups and hungry young talents. It is one of the most sought-after design awards in the industry.

Entries were judged on the key ingredients of innovation: functionality, originality, beauty, sustainability, user insight, cultural impact, and business impact.

More information on Wongdoody at wongdoody.com/about/

Images: Wongdoody design award for Sydney Symphony Orchestra Digital Experience