Deloitte report suggests 2032 Brisbane Olympic and Paralympic Games could bring $70 billion in economic opportunities

The Brisbane 2032 Olympic and Paralympic Games could deliver $70 billion in economic benefits according to a new report from consultants Deloitte Access Economics.

Released on the eve of the seven-year countdown to the start of the 2032 Olympics, the analysis explorers the "catalytic effect" hosting the event could have on Queensland and the nation.

It notes “this is not an assessment or impact analysis of Brisbane 2032, but rather a provocative thought starter for how economic reforms can lift our growth potential.

"This study quantifies the economic opportunity that is ours to build over the 20 years from 2032-2052, if we so choose."

The analysis estimates that over that period, south-east Queensland could see growth of almost $40 billion, with a further $31 billion in positive impacts for regional Queensland and Australia.

It goes on to say “this uplift will be felt first across the growing south-east Queensland mega region, which will benefit from new connectivity, a healthier and more active workforce, and greater access to international markets for tourism, exports, and foreign direct investment."

Commenting on the report, with Queensland Minister for the Olympic and Paralympic Games Tim Mander said while the report talked about "potential, rather than hard figures", the opportunities were "undeniable".

Minister Mander stated “there is no doubt that it's going to be an enormous, enormous economic stimulus to our state and unbelievable opportunities for local businesses and Australian businesses."

The report's framework considered three pillars in creating economic opportunity: people, places, and perception.

It noted reforms to drive a "sustained uplift in physical activity" could drive more than $500 million in "economic activity through cost savings in the healthcare sector".

The report estimates infrastructure for the Games, which is also needed for Queensland’s growing population, would lead to a better-connected transport network and generate an estimated $53 billion in additional economic activity, explaining “this means someone in the Sunshine Coast can work in Brisbane, business across the state can access an integrated south east market, and a global visitor can access the region for work, play and future investment.”

Opportunities for tourism
The report noted the 2024 Paris Olympics received "412 billion engagements" on social media, highlighting an estimated $24 billion opportunity with the world's focus on Queensland in 2032.

It added “a great event tells the world what we can do, and our marketing strategy should invite people to share in it.

"Before, during and after Brisbane 2032, heightened attention should crowd-in tourists, creating opportunities for locals to provide Queensland experiences to the world."

Images: Concepts for the main Brisbane Olympic and Paralympic Games precinct (top) and the proposed Brisbane 2032 National Aquatic Centre (below).