Australasian Leisure Management
Dec 10, 2023

Daisy Pool Covers marks 40 years of operations

Leading pool cover and roller manufacturer Daisy Pool Covers, is celebrating its 40th anniversary this year.

Founded in October 1983 by Bob and Joan Prince with Joan’s son Mark Goddard starting with the company in 1986, in 1997, the company welcomed Derek and Janine Prince to the Daisy family, who brought fresh ideas and expertise, propelling the company to new heights.

The following year marked a pivotal moment when the Perth-based company ventured into manufacturing rollers and expanded its distribution nationwide, reaching a broader market across the country.

Commenting on the company reaching its 40 year milestone, Daisy Pool Covers Managing Director, Derek Prince advised “throughout its journey, the company has been at the forefront of cover and roller design, introducing ground-breaking products and pioneering advancements in the commercial industry."

A significant recent achievement in the company’s growth came in October 2000, when the company acquired the Sydney Cover & Roller conversion business from their supplier Sealed Air.

This strategic move solidified Daisy’s presence in the eastern states and granted access to a wider network of customers, strengthening the company’s position in the market.

In 2005 Daisy’s revolutionary long-life Ultradome product won Product of the Year, helping sales take off.

Adding that reaching 40 years is a remarkable achievement for the family-run business, Prince noted “Daisy has become a household name here in Australia and throughout the world, thanks to revolutionary products like the Ultradome solar pool cover range.

“Of course, our success would not have been possible without the help of our passionate network of Daisy Dealers and the wider industry.”

Click here to contact Daisy Pool Covers via their entry in the Australasian Leisure Management Supplier Directory.

Image: Daisy Pool Covers' Derek Prince. Credit: Daisy Pool Covers.

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