Cronulla Sharks partner with Tradable Bits to gain further understanding of their fan base

New South Wales NRL team, the Cronulla Sharks has joined forces with leading fan engagement company, Tradable Bits to acquire a further understanding of their fan base through more holistic data and engagement.

Using a range of the  35+ campaigns available on Tradable Bits’ engagement platform,  and Tradable Bits’ fan intelligence tools, the Sharks plan to collect and collate data on their members and fans, all while providing an excellent fan experience.

The Sharks will begin providing fans with unique, fun and targeted opportunities to engage with their brand through experiences built with Tradable Bits’ templated campaigns - including Entry Forms, Spin2Wins, MVP Selectors, Dream Teams and more.  Alongside the Tradable Bits team, the Sharks aim to build a strong foundation of first and zero-party data as a crucial step to building out their fan IP.

Tradable Bits General Manager of APAC, Tim Mullaly highlighted the partnership as a landmark for the club and platform alike and noted “there’s incredible power and opportunity in ‘the fan moment’ and we’re excited to partner with the Cronulla Sharks to revision what this looks like for the modern-day NRL fan.

“Our goal is to use authentic engagement opportunities to help the Sharks build direct and personalised relationships with their fans, from the moment they first engage, to 10 years down the line as super fans”.

Cronulla Sharks’ Membership, Ticketing and Fan Engagement Manager, James Peters said that the partnership will unlock opportunities previously untapped within the fan engagement space, adding that the collaboration will lead to new and exciting opportunities for the club.

Peters shared “we’re focused on driving high-impact relationships with our fans that extend beyond the field. Our partnership with Tradable Bits will allow us to explore untapped potential within the fan engagement space, and the experiences we offer.

“Using Tradable Bits for our fan engagement and intelligence will facilitate best-in-class digital experiences with our fans, all while building new opportunities for our club and expanding our pool of prospects and club members through smarter use of our fan data.” 

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