Cricket Australia agrees new two-year partnership with Gatorade

Gatorade and Cricket Australia have announced an extension of their longstanding partnership, which will now span 23 years, continuing through to the 2025/26 season.

As well as providing hydration to Australia’s elite cricketers, the partnership is focused on fuelling tomorrow’s cricketers through a variety of initiatives, including:

• Supporting Cricket Australia’s new Social Cricket program, designed to inspire community participation.

• Relevant and authentic inclusions into specific Cricket Australiacoaching modules, ensuring the next generation of coaches are equipped to provide teenagers with confidence to participate, as well as awareness about proper hydration.

• Continuing to have the iconic Gatorade drinks buggy at each match and inviting a lucky fan to join as passenger 

This renewed two-year partnership underscores a shared commitment to increasing youth participation in the sport, aligning with Gatorade’s global ‘Fuel Tomorrow’ platform.

Commenting on the deal, Cricket Australia’s Chief Commercial Officer, Ed Sanders stated “Gatorade has been a trusted partner for over two decades, and we’re thrilled to continue this journey together. 

“Their support not only helps our elite teams perform at their best but also makes a meaningful impact at the grassroots level, inspiring the next generation to stay active and connected through cricket.”

PepsiCo General Manager Beverages, Stephan Anderson added “we’re excited to continue our long-standing partnership with Cricket Australia and extend our support to the next generation of cricketers through the new Social Cricket program.

"Gatorade is committed to transforming participation in sport via its Fuel Tomorrow program and we are thrilled to partner with Cricket Australia who share our vision around the life changing power of sport and the need to keep teens on the field."

Image: The Gatorade branded refreshment cart is a familiar sight during test matches. Credit: Shutterstock.