Coca-Cola Arena launches campaign to engage Dubai’s community

Coca-Cola Arena has this week launched an impressive community outreach initiative called #BeLiveInDubai which is calling on Dubai residents to showcase their talents while staying at home during COVID-19 restrictions.

The initiative, designed to keep live entertainment at the forefront in this difficult time, is receiving positive feedback from the community. with the idea behind the initiative to provide a platform for both talented performers and all those who just want to have some fun.

Whether it be performances on balconies, in living rooms or gardens, Coca-Cola Arena wants to see the very best of what the city has to offer as Dubai’s home of live entertainment takes a virtual stage across the city.

Performances could range from the sublime to the ridiculous across many genres with the aim of keeping the community smiling the key component.

Performers of any ability are asked to film themselves at their homes performing a song, playing an instrument or another talent across dance, comedy and sport and upload their video to Instagram using @cocacolaarena and the hashtag #BeLiveInDubai.

Coca-Cola Arena will then showcase the very best performances throughout the week at 5pm each weekday.

#BeLiveInDubai is running on Coca-Cola Arena’s Instagram and Facebook accounts throughout the month of April in a bid to showcase a range of talents across Dubai’s community while also calling for performers to say why they believe in Dubai.